Brand Tone

Enthusiast-focused & Technical, Supportive & Community-Oriented, Value-Driven & Accessible, Direct & Informative

Brand Values

• •Passion for Astronomy
• •Knowledge Sharing & Empowerment
• •Accessibility/Affordability
• •Customer Responsiveness
• •Innovation & Improvement

Best Practices

• •Be Genuinely Enthusiastic and Passionate: Let the love for astronomy shine through in all communications. Use language that resonates with fellow hobbyists.
• •Prioritize Clarity and Simplicity in Technical Information: While the products are technical, strive to make explanations and instructions as clear, accessible, and user-friendly as possible. Offer comprehensive English documentation.
• •Emphasize Value and Accessibility: Consistently highlight the affordability and cost-effectiveness of the products, positioning them as smart investments for enhancing the astronomy experience.
• •Foster a Supportive and Responsive Persona: Actively engage with customer queries and feedback, demonstrating a commitment to helping them succeed. Be transparent about product capabilities and limitations. Improve response times and issue resolution.
• •Lean into the Community Aspect: Acknowledge the open-source roots of OnStep. Encourage user sharing and problem-solving, positioning the brand as a facilitator within the wider astronomy and DIY telescope community. This includes providing robust support for your specific implementations of OnStep.

Social Perception

Provider of Affordable DIY Solutions, Mixed Customer Support Experience, Documentation & Language Barriers, Product Quality vs. Price, Community Standing

Copy Examples

• •Unlock the Cosmos: Affordable GoTo Power for Your Telescope. Turn your trusty telescope into a smart, star-finding machine. Our OnStep-based upgrade kits bring precision GoTo capabilities and smooth tracking to your fingertips, without breaking the bank. Explore the night sky like never before.
• •By Enthusiasts, For Enthusiasts: Your Journey to a Smarter Scope Starts Here. Born from a passion for astronomy and the spirit of open-source, Terrans Industry is dedicated to making advanced observation accessible. We provide the tools and knowledge to enhance your celestial adventures.
• •Precision Tracking, Favorable Prices: Experience the Terrans Industry Difference. Get reliable performance for your astrophotography and visual observation needs. Our kits are designed for quality and affordability, backed by a community of stargazers.
• •Have Questions? We're Here to Help You Reach for the Stars. From selecting the right kit for your mount to getting it set up, our team (and the wider OnStep community) is here to support you. We're committed to helping you achieve a more intelligent astronomical experience. Plus, enjoy peace of mind with our 30-day money-back guarantee.
• •Upgrade, Explore, Discover: The Universe Awaits Your Command. Breathe new life into your existing telescope. With our easy-to-integrate OnStep controller kits, pinpointing celestial objects is simpler than ever. Spend less time searching and more time marveling.