Brand Tone

Empowering, Authentic, Caring, Nostalgic, Informative, Approachable

Brand Values

• •Natural Ingredients & Efficacy
• •Inclusivity & Self-Acceptance
• •Customer-Centricity
• •Empowerment
• •Cruelty-Free

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Empowering, Authentic, Caring, Nostalgic, Informative, Approachable) with examples of "do's and don'ts" for language, sentence structure, and common phrases.
• •Prioritize "You" over "We": Focus the copy on the customer, her needs, her aspirations, and how the products benefit *her*. (e.g., "Unlock *your* skin's natural radiance" instead of "Our product provides radiance").
• •Weave in the Brand Story Authentically: Subtly incorporate elements of Nana's legacy, belief in nature, and the celebration of individuality, rather than just stating product features. This reinforces the "caring" and "nostalgic" aspects.
• •Use Inclusive and Empowering Language: Avoid jargon or overly technical terms. Opt for words that uplift, encourage, and resonate with the message of self-acceptance and confidence.
• •Maintain Consistency Across All Channels: Ensure the website, product descriptions, social media posts, email marketing, and customer service interactions all reflect the same core tone and values. Regularly review content to ensure alignment.

Social Perception

Positive product experiences, appreciation for natural approach, good customer service, emerging online presence.

Copy Examples

• •Embrace your skin's story. Our Bakuchiol Serum, a gentle gift from nature, works with your skin, not against it, to reveal a naturally radiant and confident you. Unlock ageless beauty, the kind that feels like home.
• •Rediscover hair that feels truly alive. Inspired by ancient wisdom, our Rice Water Shampoo Bar nourishes deeply, leaving your hair effortlessly clean, vibrant, and as unique as you are. Kind to your hair, kind to the planet.
• •At Terrafique, we believe beauty isn't about chasing perfection, it's about celebrating yourself. Our nature-infused hair and skincare, born from a legacy of love, empowers you to shine, flaws and all. Be bold. Be beautiful. Be you.
• •Look at @[username] absolutely glowing! ✨ We're so inspired by your journey to embracing your natural beauty with our [product name]. Terrafique is more than skincare; it's a celebration of YOU. #iamterrafique #naturalbeauty #selflove
• •A Little Bit of Nana's Wisdom, A Lot of Glow For You ✨