Tono de Marca

Passionate & Emotional, Reflective & Personal, Inspired & Appreciative, Nature-centric & Evocative

Valores de Marca

• •Legacy & Heritage
• •Passion for Art
• •Emotional Connection
• •Interpretation over Recreation
• •Mentorship & Community
• •Art as Enduring

Mejores Prácticas

• •Use Evocative and Sensory Language: Describe the art using words that appeal to emotions and senses – "bold strokes," "vibrant color," "comfort and peace," "movement and life," "emotional experience."
• •Maintain a Tone of Warmth and Reflection: The "About Us" page sets a personal and reflective tone.
• •Highlight the "Why": Continuously connect the art back to the core values: legacy, passion, emotional connection, interpretation of nature, and the enduring power of art.
• •Showcase Collector Experiences (with permission): Actively seek out and share testimonials and stories from collectors, similar to Nikki's.
• •Emphasize Personal Story: Continue to weave the artist's personal story and inspirations into the brand narrative.

Percepción Social

An artist deeply connected to her heritage and inspirations. Someone that expresses her strong passion for art. Also, a person that creates an emotional connection with the audience, offering a legacy through her work.

Ejemplos de Copy

• •"Experience the emotion and colors I hope to share."
• •"Inspired by the passion of the ten year old girl."
• •"Capturing the movement and life of oceans through bold oil strokes."
• •"My art interprets nature, inviting you to find comfort and peace in its essence."
• •"Artists live on through their work, and my legacy is found in every brushstroke."