Brand Tone

Caring & Nurturing, Natural & Pure, Informative & Helpful, Positive & Uplifting, Approachable & Friendly

Brand Values

• •Natural Wellness
• •Quality & Purity
• •Customer Well-being
• •Family-Oriented
• •Transparency & Responsibility

Best Practices

• •Prioritize "Natural" and "Pure": Always highlight the natural origin and purity of the ingredients. Use terms like "100% pure," "all-natural," "chemical-free," "gently crafted."
• •Speak with Empathy and Care: Address the customer's needs and feelings directly (e.g., "Feeling overwhelmed?", "Support your child's calm"). Frame products as solutions that nurture well-being.
• •Be Informative and Guiding: Clearly explain the benefits and usage of each product. Include gentle reminders or tips (e.g., "Shake well before use," "Perfect for your diffuser").
• •Maintain a Positive and Hopeful Outlook: Focus on the positive outcomes of using the products – better sleep, reduced stress, enhanced calm, improved respiratory comfort.
• •Use Clear, Gentle, and Accessible Language: Avoid overly technical jargon. The language should feel as soothing and approachable as the products themselves. Ensure consistency across the website, social media, and product descriptions.

Social Perception

Trusted & Effective, Good Customer Service, Beneficial for Families, Natural & Safe (with noted precautions)

Copy Examples

• •Headline: Find Your Calm, Naturally. ✨ Body: Life can be overwhelming. Our 100% pure essential oil blends are here to help you rediscover tranquility and balance, one breath at a time. Explore our collection for stress relief, better sleep, and a more centered you. #TerenWellness #NaturalCalm
• •Headline: Sweet Dreams for Your Little Ones. 😴 Body: Gently soothe your child into a restful sleep with our specially crafted Kids' Sueño Profundo Roll-On. Made with love and the purest natural ingredients, because their well-being is everything. #TerenKids #NaturalSleep #SafeAndSound
• •Headline: Breathe Easy, Live Fully. 🌿 Body: Support your respiratory health the natural way. Our Mezcla Respiratoria Roll-On, a blend of pure essential oils, helps open airways and soothe discomfort, so you can take on the day. #TerenSalud #PureEssentialOils #BreatheNaturally
• •Headline: Your Daily Dose of Natural Well-being.💧Body: From uplifting citrus to calming lavender, transform your home into a sanctuary of peace with Teren essential oils and diffusers. Pure, potent, and perfect for your daily wellness ritual. #Aromatherapy #TerenHome #NaturalLiving
• •Headline: Unwind and Rebalance. Your Moment Starts Now. 🧘‍♀️ Body: Feeling stressed or anxious? Our Calmante Roll-On is your pocket-sized partner for finding peace amidst the chaos. Crafted with 100% natural essential oils known for their soothing properties. #TerenRelax #MindfulMoments #EssentialOils