Brand Tone

Authentic, Transparent, Inspirational, Motivational, Committed, Serious, Supportive, Community-Oriented, Direct, and No-Nonsense.

Brand Values

• •Honesty
• •Integrity
• •Trust
• •Quality & Purity
• •Health & Wellbeing
• •Performance & Efficacy
• •Perseverance & Dedication

Best Practices

• •Anchor to Core Values: Always circle back to Honesty, Integrity, and Trust. Let these values guide the messaging. If a piece of copy doesn't feel transparent or genuine, it's off-brand.
• •Use "Clean" and "Natural" Authentically: These are not just buzzwords for TEN Performance; they are foundational. Explain *why* and *how* the products are clean and natural (e.g., "no artificial sweeteners," "small-batch").
• •Embrace the Founder's Story (Subtly or Directly): Shayne Sallee's journey provides authenticity. Weave in the "why" behind the brand – the commitment to health and helping others – which often ties back to his experiences.
• •Be Direct and Benefit-Oriented, Without Over-Hype: The tone is confident but not arrogant. Focus on the tangible benefits (e.g., "reduce fatigue," "accelerate recovery") backed by the quality of the ingredients, rather than making outlandish claims.
• •Foster a Sense of Community and Support: Use language that is encouraging and inclusive. Highlight testimonials and user stories to reinforce the idea that customers are part of a supportive network. Address the audience as individuals on a health and fitness journey.

Social Perception

Trusted Source for Clean Supplements, Effective Products, Founder-Driven Authenticity, Niche but Loyal Following, and Positive Community Feel.

Copy Examples

• •Headline: No Shortcuts. Just Results. Body: At TEN Performance, we do things the hard way – because it’s the right way. Clean, all-natural ingredients, small-batch production, and a relentless commitment to purity. Fuel your body with supplements you can trust, and feel the difference honesty makes. Call to Action: Discover the TEN Way.
• •Headline: Your Peak Performance Starts with Purity. Body: Tired of hidden fillers and artificial junk? We are too. That's why TEN Performance was born from a passion for clean, effective supplementation. Power your ambition with nature's best, crafted with integrity. Call to Action: Shop Clean Supplements.
• •Headline: Built on Honesty. Proven by You. Body: For over a decade, we've earned your trust by delivering the highest quality, all-natural supplements. No hype, no fads – just pure, potent formulas designed to help you conquer your goals. See what our community is saying. Call to Action: Read Our Stories.
• •Headline: From Personal Journey to Performance Partner. Body: TEN Performance isn't just a brand; it's a commitment. Inspired by our founder's path to health and fitness, we provide the clean fuel your body deserves. Join a community dedicated to honest training and real results. Call to Action: Learn Our Story.
• •Headline: Elevate Your Recovery. Naturally. Body: Push your limits, then recover stronger. Our all-natural recovery formulas are made without harsh chemicals or artificial anything, so you can rebuild, replenish, and get back to what you love, faster. Call to Action: Optimize Your Recovery.