Brand Tone

empowering, passionate, inclusive, and mission-driven; approachable and celebratory

Brand Values

• •Women's Empowerment & Gender Equality
• •Social Impact & Purpose
• •Community & Connection
• •Quality & Craftsmanship
• •Sustainability & Responsibility
• •Inclusivity

Best Practices

• •Always Circle Back to "Why": Ensure the core mission subtly or overtly infuses the message.
• •Use Empowering and Inclusive Language: Choose words that uplift, inspire, and unite.
• •Highlight the "Sip with Purpose" Angle: Consistently connect the enjoyment of wine with the positive impact it creates.
• •Show, Don't Just Tell: Share stories of the women they feature, the organizations they partner with, and the impact being made.
• •Maintain Authenticity and Passion: The voice should feel genuine and heartfelt.

Social Perception

Positive & Admirable, Authentic, High-Quality Product, Community-Focused, Inspirational, Limited Negative Feedback

Copy Examples

• •Raise a glass to the incredible women shaping our world! 🥂 Every bottle of Teneral Cellars you enjoy helps fuel the fight for equality. This month, we're proud to support [Partner Organization Name] and their vital work. Sip with purpose, create change. #TeneralCellars #SipWithPurpose #WomenEmpowerment #WineForGood #Community
• •More Than Wine. It's a Movement. Discover exceptional wines crafted by women, empowering women with every pour. Join us.
• •Uncork Empowerment: Taste the new [Wine Name] & Support Women's Futures!
• •Our vibrant [Wine Name] isn't just a delight for the senses; it's a testament to the strength and artistry of women. Crafted with passion, each sip contributes to a world where all women thrive. Notes of [flavor notes] with a finish as inspiring as the women we champion.
• •At Teneral Cellars, we believe in the power of business to drive meaningful change. We're thrilled to announce our latest impact report, showcasing how your support has translated into tangible advancements for women's rights. Together, we're not just selling wine; we're investing in a more equitable future. #WomenInBusiness #SocialEnterprise #GenderEquality #PurposeDriven