Brand Tone

Enthusiastic & Passionate, Community-Oriented, Promotional & Direct, Informal & Approachable, Visually Driven

Brand Values

• •Passion for Padel & Tennis
• •Quality Products
• •Community Support
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that outlines your core tone (e.g., Passionate, Enthusiastic, Supportive) and lists "Do's" (e.g., use vibrant language, ask engaging questions, celebrate player achievements) and "Don'ts" (e.g., be overly technical without explanation, use negative language, ignore community interactions).
• •Know Your Audience: Understand who you're talking to. For Tendor, this is likely padel and tennis enthusiasts of varying skill levels. Tailor your language and references to resonate with them. For instance, using common sports slang or referencing popular tournaments can enhance connection.
• •Consistency Across Platforms: While the level of formality might vary slightly (e.g., Instagram can be more casual than a formal email), the core enthusiastic and passionate tone should remain consistent across the website, social media, email marketing, and any customer service interactions.
• •Use Storytelling: Share stories of local players, the excitement of a match, or the technology behind new gear. This makes the brand more relatable and reinforces the passion for the sports.
• •Engage Authentically: Respond to comments and messages in a way that reflects your brand's enthusiastic and supportive nature. Personalized interactions, even small ones, can significantly enhance the perception of the brand tone.

Social Perception

Dedicated supplier of padel and tennis equipment, engaging with local players and enthusiasts. Potential caution from confusion with other brands online.

Copy Examples

• •Headline: Unleash Your Best Game! 🔥 Body: Gear up with the latest in padel and tennis from Tendor Store. Top brands, expert advice, and everything you need to dominate the court. #TendorSports #PadelPassion #TennisLife
• •Headline: Your Court, Your Rules, Your Gear. Body: From powerful rackets to game-changing accessories, Tendor Store has your back. What's your next conquest on the court? Tell us below! 👇 #PlayWithTendor #PadelGear #TennisEssentials
• •Headline: Feel the Roar of the Crowd (Even if it's just in your head!). Body: Step onto the court with confidence. Tendor Store provides the equipment, you bring the passion. Shop now and elevate your play! #TendorCommunity #GameOn
• •Headline: More Than a Store, We're Your Teammate. 🤝 Body: At Tendor, we share your love for padel and tennis. Discover curated collections and join a community that lives and breathes the sport. #WeAreTendor #PadelLovers #TennisFamily
• •Headline: Victory Starts Here. 🏆 Body: Equip yourself for success with Tendor Store. Explore our new arrivals and find the perfect gear to match your winning ambition. Link in bio! #TendorWin #Padel #Tennis