Brand Tone

Sophisticated, reassuring, and eco-conscious

Brand Values

• •Safety
• •Ambiance & Coziness
• •Sustainability & Cleanliness
• •Innovation & Design
• •Quality & Durability

Best Practices

• •Prioritize Safety in Messaging: Always lead with or strongly feature the safety aspects of the Tenderfuel and patented wick technology. Use reassuring language that addresses potential customer concerns about open flames.
• •Emphasize "Clean and Green": Consistently highlight the eco-friendly benefits – no soot, no smoke, no harmful emissions, non-toxic fuel. This appeals to the health-conscious and environmentally aware consumer.
• •Showcase Elegance and Ambiance: Use high-quality visuals and descriptive language that evokes feelings of coziness, sophistication, and the beautiful atmosphere created by the flames.
• •Educate on the Innovation: Clearly explain the uniqueness of the TenderFlame system (Tenderfuel + steel wick) and how it differs from traditional options. This reinforces the "revolutionary" aspect of the brand.
• •Maintain a Confident & Sophisticated Voice: Avoid overly casual or slang-filled language. The tone should reflect the premium nature of the product and its innovative technology, instilling trust and a sense of quality.

Social Perception

Customers and the public generally perceive TenderFlame as a provider of stylish, modern, and innovative flame products that offer a safer and cleaner way to enjoy the ambiance of real fire. The eco-friendly and health-conscious aspects are well-received, particularly the absence of soot and smell. Retailers and reviewers often highlight the unique selling proposition of the safe Tenderfuel and steel wick system. There's an appreciation for the design and the mood-enhancing qualities of the flames.

Copy Examples

• •Headline: Elevate Your Evenings: Real Flames, Zero Worries. Body: Discover TenderFlame. Our revolutionary technology brings you the captivating beauty of a dancing flame without the smoke, soot, or safety concerns of traditional fires. Create your perfect ambiance, effortlessly and elegantly.
• •Headline: Breathe Easy, Live Beautifully. Body: Introducing TenderFlame – the cleaner, greener way to enjoy the warmth and coziness of a real flame. Our unique Tenderfuel and patented steel wick ensure no harmful emissions, just pure, enchanting light. Better for your home, better for the planet.
• •Headline: The Art of Atmosphere, Redefined. Body: TenderFlame combines sophisticated Scandinavian design with groundbreaking safety. Our fireplaces and candles offer a mesmerizing focal point for any space, indoors or out. Experience the magic of fire, with complete peace of mind.
• •Headline: Safety Meets Style: The Future of Fire is Here. Body: Tired of the mess and risk of ordinary candles or bioethanol burners? TenderFlame's innovative system offers a stunning real flame that's remarkably safe and clean. Even refuel while it's lit! It's the smart, stylish choice for the modern home.
• •Headline: Unwind in the Glow of Purity. Body: Let the gentle flicker of a TenderFlame transport you. Our commitment to a clean, pollutant-free burn means you can relax and enjoy the serene ambiance without compromise. It’s more than a flame; it’s a feeling.