Brand Tone

Trustworthy, Friendly, Educational, and Reassuring

Brand Values

• •Child Development
• •Quality and Safety
• •Innovation
• •Customer Trust
• •Joy of Play
• •Sustainability

Best Practices

• •Use phrases like 'peace of mind for parents'
• •Use phrases like 'crafted with care'
• •Use phrases like 'non-toxic and baby-safe'
• •Highlight educational and developmental benefits of products
• •Emphasize safety, quality, and customer service in all communications

Social Perception

Positive among direct customers; proactive about managing reputation and addressing customer feedback on major Brazilian review platform.

Copy Examples

• •Transform childhood into a rich and meaningful experience with our safe, high-quality, and innovative products.
• •Every play moment is a learning opportunity with Tenda do Bebê.
• •Peace of mind for parents: Our products are crafted with care, non-toxic, and baby-safe.
• •Explore our range of toys designed to aid in learning and development through play.
• •Tenda do Bebê is a Verified Store, committed to customer satisfaction and quality products.