Brand Tone

Warm, comforting, and trustworthy, with a touch of artisanal charm. Evokes a sense of well-being and connection to nature.

Brand Values

• •Authenticity
• •Well-being
• •Community
• •Natural Beauty
• •Handcrafted Quality

Best Practices

• •Maintain a friendly and approachable tone, focusing on well-being and self-care.
• •Use descriptive language that evokes a sense of calm and serenity, aligning with a 'blue tent' imagery.
• •Highlight the artisanal or handcrafted nature of products, if applicable, emphasizing quality and uniqueness.
• •Incorporate Portuguese phrases or cultural references subtly to connect with the brand's potential Brazilian roots.
• •Focus on the benefits and positive outcomes of using the products, promoting beauty, health, and a sense of community.

Social Perception

A brand that promotes natural beauty, well-being, and a sense of community. Perceived as authentic, handcrafted, and ethically conscious, with a touch of Brazilian charm.

Copy Examples

• •Descubra a beleza natural que reside em você. Nossos produtos são feitos com carinho para realçar sua saúde e bem-estar. (Discover the natural beauty that resides within you. Our products are made with care to enhance your health and well-being.)
• •Sinta a tranquilidade de um refúgio azul. Nossos artesãos criam peças únicas para o seu dia a dia. (Feel the tranquility of a blue haven. Our artisans create unique pieces for your daily life.)
• •Tenda Azul: Onde a beleza encontra a saúde, em perfeita harmonia. (Tenda Azul: Where beauty meets health, in perfect harmony.)
• •Mime-se com o carinho que você merece. Produtos naturais para um ritual de beleza consciente. (Pamper yourself with the care you deserve. Natural products for a conscious beauty ritual.)
• •Conecte-se com a essência da natureza. Descubra nossa coleção de produtos que celebram a beleza e a saúde em sua forma mais pura. (Connect with the essence of nature. Discover our collection of products that celebrate beauty and health in its purest form.)