Brand Tone

Practical, value-oriented, accessible, and supportive.

Brand Values

• •Convenience
• •Value for money
• •Customer service
• •Security

Best Practices

• •Prioritize clarity and directness in messaging to highlight value and convenience.
• •Use action-oriented language that encourages purchases and emphasizes savings.
• •Incorporate Portuguese cultural nuances and popular expressions in copy to connect with the Brazilian audience.
• •Showcase customer testimonials or reviews to build trust and social proof.
• •Continuously optimize website and product descriptions for relevant keywords to enhance search engine visibility within Brazil.

Social Perception

A reliable and convenient online store that offers great value for money and excellent customer support, specifically tailored to the Brazilian market.

Copy Examples

• •Aproveite o frete grátis para todo o Brasil! (Enjoy free shipping throughout Brazil!)
• •Promoções imperdíveis toda semana! (Unmissable promotions every week!)
• •Compra segura e entrega rápida garantida. (Secure purchase and fast delivery guaranteed.)
• •Atendimento ao cliente de segunda a sexta, das 9h às 18h. (Customer service from Monday to Friday, from 9 am to 6 pm.)
• •Rastreie seu pedido em tempo real! (Track your order in real time!)