Brand Tone

Fun, Expressive, and Approachable

Brand Values

• •Self-Expression & Individuality
• •Quality & Safety
• •Creativity & Fun
• •Customer Satisfaction
• •Inclusivity

Best Practices

• •Embrace Playfulness: Use light-hearted language, emojis where appropriate (especially on social media), and focus on the joy and experimentation aspects of temporary tattoos. Avoid overly formal or technical jargon.
• •Champion Individuality: Craft messages that empower customers to express their unique selves. Use words like "your story," "your style," "unique," "personalize," and "create."
• •Keep it Clear and Simple: Ensure instructions, product descriptions, and FAQs are easy to understand. The approachable aspect of the brand means being accessible in communication.
• •Stay Visually Inspired: Let the visual nature of tattoos inspire the language. Use descriptive words that evoke imagery, color, and design. Connect the copy with the vibrant and diverse visuals the brand offers.
• •Foster Community: Encourage user-generated content and interaction. Use inclusive language ("we're here to help," "join the fun") and respond to comments and messages in a friendly, helpful manner, reinforcing the approachable and customer-centric values.

Social Perception

Positive: Many customers perceive the brand positively, appreciating the quality of the tattoos, the variety of designs, and the ease of application. They are seen as a good source for temporary body art for various occasions, including parties, costumes, or simply for fun.

Copy Examples

• •Headline: Dare to be different, today! ✨ Body: Your skin is a canvas. Why not have some fun with it? Our temporary tattoos let you rock a new look every week. No regrets, just pure expression! #FakeTattoosFun #ExpressYourself
• •Headline: Got an idea? We can ink it (temporarily!). Body: From your wildest doodles to that meaningful symbol, our custom temporary tattoos bring your vision to life. Easy to apply, awesome to show off. What will you create? #MyFakeTattoo #CreativeInk
• •Headline: Weekend vibes loading... with a touch of ink! Body: Big plans? Or just feeling a new you? Our vibrant, skin-friendly temporary tattoos are your go-to for instant style. So easy to put on, even easier to love. 😉 #TempTatTrend #StyleStatement
• •Headline: From subtle chic to boldly you. 🎨 Body: Whether it's a tiny secret sparkle or a full sleeve fantasy, find your perfect temporary tattoo with us. Thousands of designs, endless ways to tell your story. #FakeTattoosForAll #BodyArtFun
• •Headline: Party-ready in minutes! 🎉 Body: Nail that costume, amp up your festival look, or just add some everyday awesome. Our temporary tattoos are all about fun, fashion, and zero fuss. Let's get inking! #TemporaryJoy #EffortlessStyle