Brand Tone

Empowering and Supportive, Practical and Solution-Oriented, Friendly and Approachable, Inspirational and Motivational, Modern and Aesthetically Aware

Brand Values

• •Empowerment: Providing users with tools to take control of their time, tasks, and goals.
• •Organization and Productivity: Helping individuals and businesses become more efficient and structured.
• •Customization and Versatility: Offering templates that users can adapt to their specific needs.
• •Quality and Good Design: Committing to high-quality, well-designed templates that are both functional and aesthetically pleasing.
• •Accessibility and Ease of Use: Making planning and organization tools readily available and simple to use, often through instant digital downloads and editable formats.
• •Clarity and Structure: Aiming to bring clarity and structure to users' days and projects.

Best Practices

• •Prioritize "You" Statements: Focus the copy on the user and how the templates benefit them directly. Use empowering language that speaks to their aspirations and solves their problems. (e.g., "Empower *you* to customize...", "Helping *you* streamline...").
• •Keep it Clear and Action-Oriented: Use straightforward language and strong verbs that encourage action. Avoid jargon where possible, ensuring the message is easy to understand and act upon. (e.g., "Start getting organized," "Download straight away," "Shop our collection").
• •Inject Personality and Relatability: Don't be afraid to use a friendly, slightly informal tone where appropriate (especially on social media). Use emojis, ask questions, and acknowledge common challenges to build a connection.
• •Highlight Solutions and Benefits, Not Just Features: While mentioning features is important, always tie them back to the positive outcomes for the user – saving time, reducing stress, achieving goals, feeling organized.
• •Maintain Visual and Verbal Consistency: Ensure the tone of the copy aligns with the visual branding (modern, clean, aesthetically pleasing). Use consistent terminology and phrasing across all platforms to reinforce brand identity.

Social Perception

Positive Customer Reviews, Helpful and Resourceful, Community Engagement, Female-Founded and Relatable, Trustworthy

Copy Examples

• •Social Media Post (Instagram/Facebook): "Stop dreaming, start doing! ✨ Our new Goal Getter Planner Pack is here to help you break down those big ambitions into actionable steps. Customizable, easy to use, and designed to keep you motivated. What goal are you crushing this week? #Templatables #GoalSetting #ProductivityHacks #GetOrganized #PlannerCommunity"
• •Email Subject Line: "Unlock Your Most Productive Week Yet (New Templates Inside!)" Email Body Snippet: "Hey [Name], feeling overwhelmed by your to-do list? We get it. That's why we've designed our latest suite of productivity templates – to bring clarity and calm to your busiest days. Click here to explore and empower your planning!"
• •Website Product Description (for a Budget Planner): "Take control of your finances and build your best life! Our Ultimate Budget Planner makes tracking expenses, saving for your dreams, and ditching debt feel less like a chore and more like an adventure. With easy-to-use spreadsheets and beautiful printable pages, you’ll finally feel empowered on your financial journey. Get started today!"
• •TikTok Video Caption Idea: "POV: You finally found the digital planner that *actually* gets your life together. ☕️✍️ Link in bio for templates that make adulting easier (and prettier!). #DigitalPlanning #Templatables #WorkLifeBalance #OrganizationTips #Goodnotes"
• •Ad Copy (Short): "Conquer your chaos with Templatables. Easy-to-use digital & printable planners designed to help you achieve more. Get organized, effortlessly. Shop now!"