Brand Tone

Enthusiastic & Celebratory, Community-Oriented & Inclusive, Respectful & Traditional, Friendly & Approachable, Informative & Helpful

Brand Values

• •Heritage & Tradition
• •Community
• •Celebration & Joy
• •Sportsmanship & Strength
• •Education & Awareness
• •Volunteerism & Participation

Best Practices

• •Always Emphasize Community: Frame messages around shared experience, togetherness, and the collective effort involved in the festival. Use words like "we," "us," "together," and "our community."
• •Celebrate Heritage with Enthusiasm: Express genuine passion for Celtic culture, traditions, and the unique aspects of the Highland Games. Use evocative language that conveys excitement and wonder.
• •Maintain a Respectful and Inclusive Voice: While celebrating specific traditions, ensure the language is welcoming to everyone, regardless of their background. Avoid jargon without explanation and foster an environment of learning and discovery.
• •Be Grateful and Appreciative: Regularly acknowledge and thank volunteers, sponsors, participants, and attendees. This reinforces the community-driven nature of the event.
• •Keep it Energetic and Positive: Even when providing information or addressing logistics, maintain an upbeat and positive tone that reflects the celebratory nature of the festival. Use vibrant language and imagery where appropriate.

Social Perception

Positive & Well-Regarded, Family-Friendly, Authentic, Community-Driven, Fun & Engaging

Copy Examples

• •Hear ye, hear ye! The skirl of the pipes, the thrill of the Highland Games, and the magic of Celtic culture await! Join us for the annual Tallahassee Highland Games & Celtic Festival – a celebration of heritage, strength, and community spirit you won't forget! Grab your tartan and get your tickets today! #TallyHighlandGames #CelticFestival #ScottishHeritage
• •Be the heart behind the Highland Games! We're looking for enthusiastic volunteers to help make this year's Tally Highland Games & Celtic Festival the best one yet. Share your passion, meet amazing people, and be part of a cherished community tradition. Sign up today and let's make some magic happen together! [Link to volunteer page] #TallyVolunteers #CelticCommunity #GetInvolved
• •Let the ancient melodies stir your soul! From haunting pipe solos to lively Celtic rock, the music at the Tallahassee Highland Games is an experience in itself. Discover talented bands, tap your feet to traditional tunes, and immerse yourself in the sounds of Scotland and Ireland. Check our website for the full music lineup! [Link to music lineup] #CelticMusic #TallyHighlandMusic #LiveMusic
• •Wow, Tallahassee! What an incredible weekend celebrating our shared Celtic spirit! A massive THANK YOU to every attendee, athlete, clan, vendor, performer, sponsor, and dedicated volunteer who made the [Year] Tally Highland Games & Celtic Festival a resounding success. Your energy and passion are what make this tradition thrive. Slàinte Mhath! #TallyHighlandThanks #CelticPride #CommunityLove
• •Did you know? The Kilt, a symbol of Gaelic pride, has a rich history dating back centuries. Each tartan tells a story of clan and region. Come see these magnificent traditions firsthand at the Tally Highland Games and chat with clan representatives to learn more about your own possible Celtic roots! #CelticHistory #KnowYourRoots #TartanTuesday #TallyHighlandGames