Tono de Marca

Sentimental & Heartfelt, Appreciative of Craftsmanship & Quality, Trustworthy & Customer-Oriented

Valores de Marca

• •Sentimentality
• •Legacy & Family
• •Quality & Craftsmanship
• •Timelessness
• •Individuality & Self-Expression

Mejores Prácticas

• •Always Circle Back to "Why": Root the copy in the brand's origin story – the sentimental value of jewelry passed down and cherished. Use storytelling that evokes emotion and personal connection.
• •Emphasize Craftsmanship and Uniqueness: Highlight the handmade nature of pieces, the quality of materials (sterling silver, gemstones), and the stories of the artisans or design collaborations (e.g., Balinese, Larimar).
• •Use Warm, Evocative Language: Employ words that convey sentiment, memory, love, legacy, and timelessness (e.g., "cherish," "treasure," "legacy," "heartfelt," "story," "journey").
• •Focus on the "Wearer's Story": Frame the jewelry not just as an object, but as a means for the customer to express their individuality, commemorate important life events, or carry sentimental value.
• •Maintain a Tone of Trust and Care: Especially given the positive Etsy feedback, ensure all communications are respectful, helpful, and reinforce the idea that each customer and their story is valued. This should extend from product descriptions to customer service interactions.

Percepción Social

Positive (among Etsy customers), Niche & Limited Online Presence, Perceived as a Small, Independent Business

Ejemplos de Copy

• •More Than Just Jewelry, It's a Chapter of Your Story. Each Tekla Estelle piece is crafted to hold memories, celebrate milestones, and become a cherished part of your journey. Discover jewelry that speaks to the heart.
• •Handcrafted Heirlooms, For Today and Always. Inspired by a legacy of love, our collections feature beautifully designed sterling silver and gemstone jewelry, destined to be treasured for generations. Find your timeless piece with Tekla Estelle.
• •The Sparkle of a Memory, The Glow of a Story. At Tekla Estelle, we believe jewelry is a talisman, a keeper of precious moments. Let our carefully selected charms and handcrafted designs help you tell your unique story.
• •Every Piece a Promise of Quality and Heart. From our family to yours, Tekla Estelle offers exquisitely crafted jewelry designed to capture the essence of what matters most. Wear your heart, beautifully.
• •Celebrate Life's Journey with Tekla Estelle. Our curated collections of sterling silver and gold jewelry are more than adornment; they are symbols of love, laughter, and the unforgettable moments that define us. Find a piece that resonates with your soul.