Brand Tone

Professional, Expert, Innovative, Forward-Thinking, Reliable, Trustworthy, Collaborative

Brand Values

• •Innovation
• •Quality and Safety
• •Customization and Partnership
• •Expertise
• •Patient-Centricity

Best Practices

• •Develop a Brand Style Guide: Create a comprehensive document that outlines the brand's voice, tone, approved terminology, and grammatical preferences. This should be the go-to resource for anyone creating content.
• •Know Your Audience: Understand that the primary audience is B2B (pharmaceutical companies, healthcare professionals). Tailor the language, complexity, and focus to their specific needs and expectations. Avoid overly casual or consumer-focused language.
• •Prioritize Clarity and Precision: In the medical field, accuracy is paramount. Ensure all copy is clear, concise, unambiguous, and factually correct. Avoid jargon where simpler terms suffice, but use technical language appropriately for an expert audience.
• •Emphasize Expertise and Innovation: Consistently weave in messages about the company's technological advancements, research-driven approach, and deep industry knowledge. Use confident and authoritative language.
• •Train and Review: Ensure all team members involved in content creation are trained on the brand voice. Implement a review process to check for consistency and accuracy before any copy is published.

Social Perception

Reputable and innovative player in the medical device manufacturing sector, specifically for drug delivery systems. Knowledgeable partner for pharmaceutical companies. Focus on quality and innovation aims to build trust indirectly with healthcare professionals. Low awareness among the general public.

Copy Examples

• •Headline (Website/Brochure): Pioneering Drug Delivery Solutions: Innovation, Precision, Partnership.
• •Social Media Post (LinkedIn/Facebook): Tefen Medical is proud to showcase our latest advancements in auto-injector technology at [Conference Name], Booth [Number]. Discover how our customizable platforms can enhance your drug delivery strategy. #DrugDelivery #Pharma #MedicalDevices #Innovation
• •Product Description Snippet: Engineered for reliability and ease of use, the [Product Name] ensures accurate dosing and patient comfort. Our commitment to quality means every device meets the highest industry standards.
• •About Us Section (Website): At Tefen Medical, we believe in the power of innovation to transform patient care. For over [Number] years, we've partnered with leading pharmaceutical companies to design and manufacture cutting-edge drug delivery systems that are both safe and effective.
• •Call to Action (Website): Ready to optimize your drug delivery system? Contact our experts today to discuss your specific needs and discover how Tefen Medical can be your trusted partner.