Brand Tone

Inspiring and Creative, Supportive and Beginner-Friendly, Enthusiastic and Passionate, Trustworthy and Expert

Brand Values

• •Creativity and Self-Expression
• •Quality and Reliability
• •Accessibility and Ease of Use
• •Community
• •Customer Focus
• •Safety

Best Practices

• •Emphasize Possibility and Empowerment: Use language that inspires action and makes users feel capable of creating beautiful things (e.g., "Unlock your creativity," "Bring your vision to life," "Easily create").
• •Maintain a Supportive and Encouraging Voice: Especially when addressing beginners, use a reassuring and helpful tone. Offer tips, clear instructions, and troubleshoot common issues positively.
• •Showcase the Joy of Creation: Use enthusiastic and passionate language. Words like "love," "amazing," "stunning," "gorgeous," and "beautiful" align with their current positive and vibrant communication.
• •Highlight Quality and Reliability with Clarity: When discussing product features, be clear and confident. Use terms that convey trust and performance (e.g., "crystal clear," "UV resistant," "durable," "bubble-free," "non-toxic").
• •Foster Community and Connection: Encourage interaction, feature user-generated content, and invite users to join social media groups. Use inclusive language like "we," "us," and "together."

Social Perception

Positive for Beginners, Good Quality for a Range of Projects, Appreciation for Clarity and Finish, Valued for Support and Inspiration, Occasional Inconsistencies

Copy Examples

• •Headline: Unlock Your Inner Artist: Crystal Clear Resin, Effortless Creations with Teexpert. Body: Dream of crafting stunning resin art? Teexpert makes it easy. Our beginner-friendly, low-odor epoxy resin delivers a flawless, bubble-free, high-gloss finish every time. Start your creative journey today! #Teexpert #ResinArt #DIYCrafts
• •Headline: Preserve Your Precious Memories in Stunning Clarity. Body: From wedding bouquets to tiny treasures, Teexpert Deep Pour Resin lets you encapsulate what matters most. Pour up to 4 inches deep with our UV-resistant, non-yellowing formula for a masterpiece that lasts. Create your legacy. #TeexpertResin #FlowerPreservation #DeepPour
• •Headline: Stop Dreaming, Start Making! ✨ Teexpert Resin Kits Have Everything You Need. Body: Dive into the vibrant world of resin crafting! Our all-in-one kits provide the high-quality resin, molds, and inspiration to bring your colorful ideas to life. What will you create? #TeexpertCrafts #ResinKit #CreativeFun
• •Headline: Flawless Finish, Fewer Fails. That's the Teexpert Promise. Body: Tired of tricky resins? Teexpert is formulated for a smooth, self-leveling, and bubble-free application. Spend less time troubleshooting and more time creating beautiful, professional-quality pieces. Your trusted partner in resin art. #TeexpertQuality #EpoxyResin #CraftSmarter
• •Headline: Join the Teexpert Tribe! Share Your Sparkle. ✨ Body: Become part of a vibrant community of creators! Show us your Teexpert resin masterpieces, get inspired by fellow artists, and enjoy exclusive tips and offers in our Facebook group. Let's create and celebrate together! #TeexpertCommunity #ResinArtists #ShareYourArt