Brand Tone

Friendly and Approachable, Educational and Informative, Passionate and Enthusiastic, Trustworthy and Supportive

Brand Values

• •Health and Wellbeing
• •Sustainability and Eco-Friendliness
• •Ease and Accessibility
• •Quality and Value
• •Community
• •Education
• •Transparency

Best Practices

• •Embrace "Friendly Expertise": Always be warm, encouraging, and approachable, even when explaining the science or benefits of microgreens. Avoid jargon where possible, or explain it simply.
• •Highlight "Ease and Success": Consistently reassure customers that growing microgreens is easy and achievable with Teeny Greeny kits, regardless of their experience. Share success stories and testimonials.
• •Weave in "Passion and Values": Let the genuine enthusiasm for microgreens, health, and sustainability shine through. Regularly mention commitments like organic, plastic-free, and 1% for the Planet.
• •Foster "Community and Support": Use inclusive language ("we," "us," "our growing community"). Remind customers of the support available, like the Facebook group and direct help from Alice.
• •Maintain "Positive and Uplifting" Language: Focus on the benefits, joy, and satisfaction of growing and consuming microgreens. Keep the tone optimistic and inspiring.

Social Perception

Positive and Trusted, High-Quality and Effective, Ethical and Sustainable, Great for Gifting, Supportive and Personal

Copy Examples

• •Headline: "Unlock a World of Flavour & Health. Grow Your Own Microgreens – It's Easier Than You Think!" Body: "Imagine snipping fresh, vibrant microgreens bursting with nutrients right in your kitchen. With Teeny Greeny, it's not just a dream! Our organic, plastic-free kits provide everything you need to become a successful home grower in days. No garden? No problem! Join our happy community and let's grow something amazing together. #TeenyGreeny #GrowYourOwn #Superfood"
• •Social Media Post (Image: Close-up of vibrant microgreens): Caption: "Nourish your body from the inside out! 🌱 Did you know microgreens can pack up to 40x the nutrients of their mature counterparts? Our [Kit Name, e.g., Energise Microfarm Kit] is designed to make growing these little powerhouses super simple and fun. Ready to boost your meals and your wellbeing? Link in bio to start your teeny green journey! #Microgreens #HealthyEating #SustainableLiving #OrganicGardening #TeenyGreenyMagic"
• •Email Subject: "Your Happy Harvest Awaits! (Plus, a little sunshine for your inbox ☀️)" Body: "Hello [Customer Name], Alice here from Teeny Greeny! Just wanted to share a little growing inspiration and remind you that creating your own indoor oasis of fresh, tasty microgreens is just a few simple steps away. Whether you're a seasoned pro or a curious beginner, we're here to help you succeed every step of the way. Got a question? Our DMs and private Facebook group are always open! Happy growing! #GrowWithAlice #TeenyGreenySupport #HomegrownGoodness"
• •Product Description Snippet (for a beginner kit): "New to microgreens? Welcome to the club! Our [Beginner Kit Name] is the perfect fuss-free introduction to the wonderful world of homegrown superfoods. We’ve packed it with love, organic seeds, eco-friendly materials, and super-easy instructions. Soon you'll be sprinkling your own fresh greens on everything! Warning: may lead to a happy growing habit! 😉 #EasyPeasyGreens #MicrogreenNewbie #TeenyGreenyStarter"
• •Blog Post Title Idea: "5 Simple Ways Teeny Greeny Microgreens Can Brighten Your Plate & Your Day" Intro Snippet: "Life's busy, but adding a sprinkle of health and happiness shouldn't be complicated. At Teeny Greeny, we believe in the power of small changes. Discover how easily our homegrown microgreens can elevate your meals, boost your nutrient intake, and even bring a little calm to your day. Let's get growing! #WellnessJourney #NutrientBoost #TeenyGreenyLife"