Brand Tone

caring, educational, and empowering

Brand Values

• •Health and Safety
• •Transparency
• •Sustainability
• •Innovation and Efficacy
• •Comfort and Style

Best Practices

• •Prioritize the "Why": Always lead with the brand's core values: health, transparency, and empowerment. Every piece of copy, from a tweet to a product description, should echo the founding story of a mother creating a safer product for her daughters.
• •Speak as an Ally, Not Just a Seller: Use inclusive and supportive language. Address both parents and teens in a way that shows understanding of their respective concerns and needs. Use phrases like "We're here for you," "We understand," and "Let's talk about it."
• •Educate, Don't Just Announce: Frame content around education. Explain the benefits of organic cotton, the science behind Milktech PROTECT®, and the environmental impact of choosing reusable products. This builds trust and positions Teenflo as an authority.
• •Keep it Real and Relatable: Use a conversational tone. Ask questions, use reassuring language, and incorporate emojis where appropriate (especially on social media) to connect with a younger audience without sounding forced. Acknowledge that periods can be stressful and position the product as a simple, effective solution.
• •Maintain Visual and Verbal Consistency: Ensure the visual branding (colors, imagery) aligns with the caring and empowering tone. Use images of diverse, active, and happy teens. The copy should consistently use keywords like "safe," "comfortable," "healthy," "sustainable," and "confident" across all platforms.

Social Perception

The brand is perceived as a thoughtful and responsible solution for a young audience entering puberty. For parents, it's seen as a safe, healthy, and sustainable choice. For the teens themselves, it's a comfortable, reliable, and discreet option that helps them feel more confident during their period. The brand successfully positions itself as an ally to both parents and teens, navigating a sensitive topic with a positive and empowering approach.

Copy Examples

• •Your period shouldn't stop your play. School, sports, sleepovers... life doesn't pause for your period, and neither should you. Our period underwear is designed to keep up with everything you do. Made with super-soft organic cotton and a leak-proof design, you can move, jump, and live freely. Ready to forget about leaks? #Teenflo #PeriodPositive #TeenHealth
• •The first period talk just got easier. Preparing for her first period? We're here to help. Teenflo offers a healthy, comfortable, and eco-friendly start to her menstrual journey. Our panties are made from certified organic cotton, are free from harmful chemicals, and are super absorbent for worry-free days and nights. Give her the gift of confidence.
• •Periods, perfected. For teens. Discover the period underwear designed for you. Ultra-absorbent, incredibly soft, and made with the healthiest materials. Because you deserve comfort and confidence, every day of the month. [Shop Now]
• •That 'unbeatable' feeling when you know you're protected. 😉 #PeriodHacks #Teenflo #SchoolLife
• •Why we're not like other period panties... Hi [Name], Did you know what's in your period care? We think you have a right to. That's why we created Teenflo without the harsh chemicals and silver biocides found in many other brands. We use innovative, naturally antibacterial milk fibers and certified organic cotton to ensure you have the safest and most comfortable period possible. It's not just underwear; it's peace of mind.