Brand Tone

Inspirational, Appreciative, and Community-Focused

Brand Values

• •Honoring Educators
• •Quality
• •Community Building
• •Inspiration
• •Pride in Profession
• •Creativity & Exclusivity

Best Practices

• •Use words like "celebrate," "honor," "passion," "dedication," "inspire," and "community".
• •Highlight the practical benefits of the apparel (softness, durability, comfort for all-day wear) alongside the emotional connection.
• •Foster a Sense of Belonging: Consistently invite teachers to be part of the "Teeching Community".
• •Clearly differentiate from any unrelated entities with similar names to avoid confusion.
• •Emphasize themes of pride, dedication, passion, and the values teachers bring to the classroom.

Social Perception

Positive, valuing the quality of the apparel, the comfort, and the meaningful, fun designs that resonate with their profession. Appreciative of clothing that allows them to express their teacher identity.

Copy Examples

• •"Honoring and inspiring teachers across the United States."
• •"Exclusive designs specifically crafted for educators."
• •"True heroes."
• •"Building a strong, supportive teacher network."
• •"Superior quality materials that are soft, durable, and made for teachers who need all-day comfort."