Brand Tone

Intelligent & Witty, Clean & Minimalist, Customer-Focused & Appreciative, Passionate & Authentic

Brand Values

• •Originality & Creativity
• •Quality
• •Customer Satisfaction & Relationship Building
• •Intelligence & Pop Culture Savvy
• •Simplicity & Clarity

Best Practices

• •Highlight Originality & Quality: Consistently mention that designs are original, created in-house, and that shirts are high-quality and US-manufactured.
• •Stay True to Pop Culture Passion: When referencing pop culture, ensure it's done authentically and speaks to genuine appreciation, aligning with the brand's stated love for it.
• •Maintain Customer-Focused Language: Continue using friendly, approachable language and expressing gratitude towards customers, reflecting a focus on relationship building.
• •Embrace Minimalism: Keep designs and messaging clean, simple, and clear, emphasizing minimalistic illustrations and typography.
• •Infuse Wit and Intelligence: Subtly incorporate witty remarks and intellectual references relevant to pop culture and vintage tech, appealing to the brand's target audience of 'smart people.'

Social Perception

Highly Positive Customer Experience, Trusted & Recommended, Appreciation for Design & Niche

Copy Examples

• •Smart shirts for smart people.
• •Because smart deserves to be comfortable.
• •Original illustrations, pop culture wit, and premium US-made quality.
• •Shop unique t-shirts with original, minimalistic designs. Made in the USA.
• •Express your love for vintage tech, iconic cocktails, and classic songs with our exclusive designs.