Brand Tone

Professional & Business-Oriented, Empowering & Confident, Helpful & Supportive, Aspirational & Trendy, Direct & Informative

Brand Values

• •Quality
• •Entrepreneurship & Partnership
• •Customer Focus & Service
• •Affordability & Value
• •Innovation & Trends
• •Accessibility

Best Practices

• •Define Your Primary Audience for Each Channel: Tailor the tone slightly. For instance, be more business-formal and benefit-driven for LinkedIn or direct B2B communications, and more aspirational and visually descriptive for Instagram. However, the core values (quality, partnership) should always shine through.
• •Focus on Empowerment and Solutions: Frame copy around how TedHair helps hairstylists succeed and makes end-users feel confident and beautiful. Use words that inspire and reassure (e.g., "elevate," "transform," "trusted," "reliable," "thriving").
• •Be Transparent and Direct (Especially with B2B): Clearly communicate the benefits of partnering with TedHair, such as factory-direct pricing, wholesale accounts, and business support, without excessive jargon.
• •Show, Don't Just Tell, Quality: Use high-quality visuals (photos/videos) that showcase the hair's best attributes. Let customer testimonials and stylist collaborations speak to the quality in an authentic way. When describing products, use vivid language that appeals to the senses (e.g., "silky smooth," "luxurious bounce," "rich color").
• •Maintain a Supportive and Community-Oriented Voice: Encourage interaction, share user-generated content (with permission), and highlight the successes of your partners. Phrases like "We're here for you," "Let's grow together," or highlighting the "1 V 1 customer service" can reinforce this. Ensure customer service interactions, even when addressing complaints, reflect this supportive tone.

Social Perception

For B2B (Stylists/Businesses): Generally perceived as a key wholesale supplier offering a wide range of products and business support. Many stylists seem to rely on them as a vendor. The Facebook group likely fosters a sense of community and professional exchange. For B2C (End Consumers via Stylists or Direct Purchase): Positive: Many end-users, often via their stylists, are happy with the hair's appearance, feel, and versatility, especially considering the price. They appreciate the natural look and ability to style the hair. Mixed/Negative: There's a segment of customers who have experienced issues with quality consistency, durability, and customer service when problems arise. This indicates a gap between the brand's promise of "top quality" and some customers' actual experiences.

Copy Examples

• •For Instagram (targeting stylists): Elevate your artistry with TedHair. ✨ Consistent quality, unbeatable wholesale prices, and the variety you need to create stunning transformations for every client. Partner with us and let's grow your hair business together! #TedHairPro #HairStylistSupply #WholesaleHairVendor #QualityHair
• •For Facebook Ad (targeting aspiring hair entrepreneurs): Dreaming of launching your own hair brand? TedHair makes it happen! From premium raw hair to ready-to-wear wigs, plus dropshipping and branding support. Get your free wholesale account today and turn your passion into profit! #TedHairBusiness #StartYourHairBrand #HairEntrepreneur #WholesaleWigs
• •For Website Homepage Banner: Your Trusted Partner in Beauty. TedHair: Supplying top-quality human hair at factory-direct prices for salon professionals and hair entrepreneurs worldwide. Explore our collections. #TedHairFactory #HumanHairSupplier #BeautyBusiness
• •For TikTok Video (showcasing a hair transformation): Watch this glow-up! 😍 Our [Specific Product, e.g., Raw Vietnam Wavy] bundles give you the versatility and quality your clients demand. Easy to style, long-lasting, and always fabulous. Link in bio to shop wholesale! #TedHair #HairTransformation #RawHair #HairGoals #StylistLife
• •For Email to Existing Wholesale Customers: Exclusive for our Valued Partners: Discover the latest arrivals at TedHair! Fresh stock of our most in-demand textures and lengths, plus new wig styles to inspire your next creation. Log in to your wholesale account for special pricing. We're here to support your success! #TedHairWholesale #NewArrivals #HairSupply