Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Playful and Cute, Nostalgic, Humble and Appreciative

Brand Values

• •Creativity and Artistic Expression
• •Passion for Gaming Culture
• •Nostalgia and Connection
• •Quality
• •Customer Focus
• •Small Business/Independent Artist Ethos

Best Practices

• •Embrace Jessi's Voice: Continue to use a first-person narrative where appropriate, especially in "About Us" sections, blog posts, or more personal social media updates. Let Jessi's genuine passion and friendly demeanor shine through.
• •Prioritize "Cute" and "Nostalgic": These are core elements. Use descriptive words that evoke these feelings (e.g., adorable, charming, retro, throwback, classic, beloved). Connect products to the positive emotions and memories associated with the games.
• •Stay Game-Savvy (and a little cheeky): Incorporate gaming language and references naturally. Don't be afraid of puns or playful nods to gamer culture, but keep it inclusive and lighthearted.
• •Be Enthusiastic and Positive: Reflect the excitement of the gaming community and the joy of creating. Use exclamation points judiciously to convey genuine enthusiasm. Highlight positive customer experiences and feedback.
• •Maintain Approachability: Even as the brand grows, ensure the language remains down-to-earth and welcoming. Avoid overly corporate or impersonal jargon. Encourage interaction and make customers feel like part of a friendly community.

Social Perception

Positive and Well-Regarded, Associated with Fandom and "Cuteness", Seen as a Passion Project, Reliable for Event Shoppers

Copy Examples

• •Headline: Level Up Your Style! ✨ Body: Remember those late-night gaming sessions? We've bottled that nostalgia into adorable stickers, pins, and more. Grab your fave character and wear your fandom proudly! #TeddymuffsDesigns #GamerGear #CuteCollectibles
• •Headline: From Our Sketchbook to Your Hands! 💖 Body: Every Teddymuffs design starts with a love for pixels and a passion for cozy. Our latest collection of super-soft blankets and unique keychains is here to bring a little joy (and major K.O. style) to your day! #FanArt #HandmadeWithLove #GamingCommunity
• •Headline: WARNING: May Cause Extreme Happiness! 😄 Body: Our game-inspired goodies are crafted to make you smile. Whether it's a blast from the past or your current obsession, find your next favorite thing at Teddymuffs.com! #CutePins #NostalgiaTrip #SupportSmallArt
• •Headline: Spotted at [Convention Name]! 👀 Body: We're here at [Convention Name], Booth [Number]! Come say hi to Jessi and snag some exclusive con goodies. Can't make it? Our online store is always open for your dose of cute! #ArtistAlley #ConLife #Teddymuffs
• •Headline: That "OMG, I NEED THIS" Feeling? We Got You. 👇 Body: Teddymuffs Designs: specializing in stickers that stick, keychains that charm, and art that brings back all the good feels. Perfect for gifting or treating your awesome self! #VideoGameMerch #MustHave #CuteStuff