Brand Tone

Professional and Technical, Solutions-Oriented and Supportive, Innovative, Knowledgeable and Authoritative

Brand Values

• •Quality and Precision
• •Customer Satisfaction and Support
• •Innovation and Optimization
• •Comprehensive Solutions
• •Reliability and Partnership

Best Practices

• •Highlight Innovation and Quality: Consistently weave in messages about advanced technology, high-quality materials, precision engineering, and the innovative nature of the solutions.
• •Adopt a Confident and Supportive Voice: Write with authority that comes from expertise, while also conveying a commitment to customer success and support.
• •Develop internal brand voice guidelines if not already in place.
• •Focus on customer solutions and benefits in all communications.
• •Use precise language and technical specifications to showcase expertise.

Social Perception

As a Supplier of Quality Tools, As a Knowledgeable Partner, Industry Recognition

Copy Examples

• •Experience the Techniks difference.
• •Discover the future of tool holding.
• •Inspected, tested, and guaranteed for satisfaction.
• •We engineer success.
• •From spindle to workpiece: Your one-stop solution for CNC tooling needs.