Brand Tone

Innovative, Visionary, Community-Focused, Engaging, Empowering, Aspirational, Tech-Forward, Modern, Enthusiastic, Passionate

Brand Values

• •Innovation
• •Connection
• •Community
• •Exclusivity and Value
• •Empowerment
• •Passion

Best Practices

• •Develop and Adhere to Brand Voice Guidelines: Create a clear document outlining the brand's personality.
• •Tone variations for different platforms (e.g., slightly more playful on TikTok, more informative on LinkedIn)
• •"Do's and don'ts" for language.
• •Key messaging points to ensure everyone creating content is aligned.
• •Establish a style guide for visual and written content to maintain consistency in branding and messaging.

Social Perception

Innovative platform that enhances fan engagement and provides exclusive experiences, seen as a way to engage with audiences and monetize fandom in new ways.

Copy Examples

• •Redefining fan engagement through phygital fashion.
• •Boss up and build your empire with exclusive NFC-enabled merchandise.
• •Your spotlight, your influence: connecting you deeper with your favorite brands and artists.
• •Revolutionizing fan experiences with Web3 technology.
• •Bridging the physical and digital worlds to transform fans into active participants.