Brand Tone

Purpose-driven, Empathetic & Compassionate, Hopeful & Optimistic, Transparent & Accountable, Professional & Knowledgeable, Collaborative

Brand Values

• •Social Impact: Core to their identity is making a tangible difference in society, particularly by addressing digital inequality.
• •Sustainability & Environmental Responsibility: Committed to being carbon-neutral and promoting sustainable practices in the tech industry.
• •Ethical Business: "Purpose before profit" is a guiding principle, reflected in their B Corp certification and revenue donation model.
• •Empowerment: Aim to empower changemakers, businesses, and individuals through access to technology and by enabling them to contribute to positive change.
• •Integrity & Transparency: Openness about their operations, impact, and policies.
• •Community Focus: Dedicated to supporting Australian communities and fostering connections.
• •Innovation for Good: Using technology and business model innovation to achieve social and environmental goals.

Best Practices

• •Lead with Purpose: Always connect product and service communications back to the overarching mission of social impact and bridging the digital divide.
• •Be Transparent and Authentic: Clearly communicate how purchases contribute to social good, share impact stories, and be open about certifications and partnerships.
• •Use Empathetic and Inclusive Language: Write in a way that reflects understanding and compassion for the communities being supported, and for the clients who want to make a difference.
• •Maintain a Hopeful and Action-Oriented Voice: Inspire customers by showing how their choices can create positive change, encouraging participation in the "tech for good" movement.
• •Ensure Consistency Across All Channels: Whether it's a social media post, website copy, or customer service interaction, the tone should consistently reflect the brand's values of being purpose-driven, professional, and compassionate.

Social Perception

TechForGood.com.au is perceived as a genuinely mission-driven organization that successfully integrates social enterprise principles with a commercial technology business. They are seen as a leader in the "tech for good" space in Australia, actively working to make technology accessible and sustainable. Partners and organizations that work with them appear to view them as a valuable ally in achieving social and ESG objectives. The founder's story of shifting from a profit-focused business to a purpose-led one resonates and adds authenticity to the brand. Their B Corp certification and carbon-neutral status lend credibility and reinforce their commitment to ethical and sustainable practices. Clients likely choose them not just for their tech offerings but because they want to align their procurement with values of social responsibility.

Copy Examples

• •Headline: Your Next Tech Upgrade Can Bridge the Digital Divide. Body: At TechForGood, every piece of technology you procure helps connect someone in need. We dedicate 2% of our revenue to providing devices and data to underserved Australian communities. Choose tech that works for your business, and for Australia. Shop smart, create change.
• •Headline: IT Shouldn't Cost the Earth. Or Your Values. Body: Go carbon-neutral and purpose-driven with your IT. TechForGood offers leading tech brands while ensuring your investment makes a real social impact. We're B Corp certified, turning every purchase into a step towards a more equitable and sustainable future.
• •Headline: Empower Your Business. Empower a Community. Body: Looking for business-grade tech that aligns with your ESG goals? TechForGood is your partner in beneficial commerce. We provide the technology you need and reinvest in programs that tackle digital exclusion across Australia. Let's build a better future, together.
• •Headline: Purpose-Driven Tech for a Connected Australia. Body: Our mission is simple: One Million Connections, One Million GB of Data Donated. When you choose TechForGood, you're not just buying technology; you're investing in a net-positive future where everyone has the opportunity to thrive in a digital world. Join us.
• •Headline: The B Corp Way to Buy Tech. Body: As a certified B Corporation, TechForGood meets the highest standards of social and environmental performance, transparency, and accountability. Make your tech procurement count for more than just speeds and specs. Choose impact. Choose TechForGood.