Brand Tone

Educational/Informative, Aspirational/Professional, Engaging/Community-focused, Youthful/Energetic

Brand Values

• •Talent Development/Nurturing
• •Excellence/High Performance
• •Education/Knowledge Sharing
• •Community Engagement
• •Authenticity/Self-Expression
• •Innovation

Best Practices

• •Incorporate relevant EA FC terminology (META, SBC, TOTS, WL, etc.) naturally within the copy to resonate with the target audience. Use an enthusiastic and energetic tone.
• •Frame content around helping players achieve their goals, whether it's winning more games, learning new skills, or understanding complex tactics.
• •Even in promotional content, try to provide value by sharing insights, tips, or knowledge that benefits the reader/viewer.
• •Showcase player achievements and tournament victories to reinforce expertise, but balance it with community focus and approachability. Mention the backing of Ruud Gullit and now Team Liquid where appropriate to build credibility.
• •While the tone on TikTok might be more informal and fast-paced than a website announcement, the core values of talent development, excellence, and community should still be subtly present. Always aim to be authentic and engaging.

Social Perception

Respected Authority/Trustworthy Source, Successful/Elite Team, Pioneering/Innovative, Community-Oriented

Copy Examples

• •From Zero to Hero: Master the Latest EA FC META with Team Gullit's Pro Strats. Level Up Your Game Today!
• •🤯 UNLOCK the NEW META FORMATION in EA FC 25! Our pros break down the custom tactics that are DOMINATING Champions. Watch now & climb the ranks! #EAFC25 #FUT #TeamGullit
• •Team Gullit: Scouting the Globe, Building Champions. Discover the Future of EA FC Esports. Now Part of Team Liquid.
• •🤯 THIS budget player is an R9 DUPE in EA FC 25! 🤫 Don't sleep on this hidden gem! #EAFC25 #FIFA #GamingHacks #TeamGullit
• •Teaming up with [Partner Brand] to empower the next generation of EA FC legends. Together, we're redefining excellence in esports. #TeamGullit #Esports #[PartnerBrand]