Brand Tone

Authentic & Traditional, Informative & Educational, Quality-Conscious & Passionate, Approachable & Appreciative, Value-Oriented

Brand Values

• •Quality
• •Authenticity
• •Freshness
• •Customer Satisfaction
• •Accessibility/Affordability
• •Tradition & Heritage
• •Natural & Organic Principles

Best Practices

• •Emphasize Authenticity & Origin: Always highlight the Japanese origin, specific regions like Shizuoka if applicable, and traditional methods. Use Japanese tea names (Sencha, Matcha, Gyokuro) consistently.
• •Focus on Quality & Freshness: Use descriptive words that convey premium quality (e.g., 'vibrant,' 'rich,' 'smooth,' 'delicate') and reiterate the commitment to freshness through direct sourcing and packaging.
• •Educate & Inform: Briefly explain the unique characteristics or benefits of different teas. Provide simple brewing tips where appropriate to enhance the customer's experience.
• •Maintain a Respectful & Appreciative Voice: Whether in product descriptions, social media captions, or email marketing, maintain a polite, slightly formal yet friendly tone. Express gratitude to the community when fitting.
• •Showcase Value Sensibly: While highlighting affordability is good, always tie it back to the exceptional quality being offered. The message should be 'premium quality at a fair price,' not just 'cheap tea.'

Social Perception

High-Quality Products, Good Value, Freshness, Trustworthy, Responsive Customer Service

Copy Examples

• •Headline: Experience Authentic Shizuoka. Taste the Tradition. Body: Our organic Sencha, cultivated in the pristine highlands of Shizuoka, Japan, offers a taste of true tea heritage. Freshly packed and delivered to your door. Discover the Ocha and Co. difference.
• •Headline: Your Daily Ritual, Elevated. Pure, Potent Matcha. Body: Whisk your way to wellness with our vibrant, stone-milled organic Matcha. Sourced directly from Japan's finest tea fields for unparalleled quality and flavor, without the premium price tag.
• •Headline: From Our Farms to Your Cup: The Freshest Japanese Green Tea. Body: At Ocha and Co., we believe in freshness you can taste. That's why our teas are vacuum-sealed and shipped direct from Japan, preserving the delicate notes and rich umami that make our brews exceptional.
• •Headline: Discover the Soul of Japan. One Sip at a Time. Body: Explore our curated collection of Japanese teas – from the rich depths of Gyokuro to the comforting roast of Hojicha. Quality you can trust, at prices you’ll love.
• •Headline: More Than Just Tea. It's a Tradition We Share. Body: Join the thousands who've made Ocha and Co. their source for authentic Japanese tea. We're passionate about quality, sustainability, and bringing you the best of Japan's tea culture.