Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Informative, Helpful, Family-Oriented, and Confident

Brand Values

• •Quality and Performance
• •Customer Satisfaction
• •Adventure and Fun
• •Innovation (especially in Electric)
• •Safety
• •Australian Owned

Best Practices

• •Embrace Enthusiasm: Use vibrant, positive language and exclamations where appropriate. Show genuine excitement for the products and the lifestyle.
• •Be Approachable and Conversational: Write as if you're talking to a fellow rider or a friend. Use contractions (e.g., "it's," "we're") and address the audience directly ("you," "your"). Avoid overly formal or corporate jargon.
• •Focus on the Experience, Not Just Specs: While specifications are important, highlight the fun, freedom, and adventure that TDR Moto products enable. Use storytelling and vivid descriptions.
• •Incorporate a Family-Friendly Feel: When relevant, ensure language and imagery are inclusive and appeal to families looking for recreational activities.
• •Stay Helpful and Informative: Continue to provide valuable content like tips, guides, and clear answers to customer questions, reinforcing trust and positioning TDR Moto as experts.

Social Perception

Positive Customer Experiences, Responsive Service, Niche Specialist, Community Focused, and Growing Reputation

Copy Examples

• •TDR Moto: Charge Up Your Adventure! Australia's #1 Electric Dirt Bikes are Ready to Rip.
• •Weekend plans? Sorted! 🤘 Watch the little champs conquer the backyard on our awesome range of kids' e-bikes. Smiles guaranteed! #TDRMotoKids #FamilyFun #ElectricAdventure
• •Experience the silent thrill of the trail with our latest TDR Electric Motocross. Packed with power, engineered for agility, and designed for pure, unadulterated fun. Got questions? We're riders too – ask us anything!
• •New to the dirt bike scene or thinking of going electric? We get it – it's exciting! Our latest guide breaks down everything you need to know to choose your perfect ride and hit the trails with confidence. Let's get you riding!
• •⚡ Power Up Your Play! ⚡ Exclusive Deals on TDR Moto E-Bikes & Quads Inside!