Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Community-Focused, Informative & Helpful, Value-Oriented, Family-Friendly

Brand Values

• •Customer Satisfaction
• •Quality & Affordability
• •Innovation
• •Sustainability/Environmental Friendliness
• •Safety
• •Australian Owned
• •Family & Fun

Best Practices

• •Prioritize "Family" and "Fun": Ensure copy frequently reflects the joy and accessibility of riding for all ages, especially families. Use words like "adventure," "explore," "smiles," and "fun."
• •Emphasize Australian Roots & Value: Consistently mention "Australian owned" where appropriate and highlight the affordability and value-for-money aspect of the products, referencing their direct import model.
• •Be Enthusiastic and Approachable: Write as a fellow enthusiast. Use exclamation points where natural, ask engaging questions, and maintain a friendly, helpful persona as if speaking to a friend or community member.
• •Focus on Solutions and Benefits (Especially for E-Bikes): Highlight the advantages of electric bikes (quieter, less maintenance, eco-friendly) and how TDR Moto products solve customer needs for recreation, sport, or utility.
• •Incorporate a Call to Community: Encourage sharing, interaction, and visiting their showroom or online resources. Use phrases that foster a sense of belonging to the TDR Moto riding community.

Social Perception

Generally Positive, Value for Money, Emerging Player in Electric Bikes, Concerns over Quality Control/Complexity for Some, Trusted eBay Seller, Local Small Business Appeal

Copy Examples

• •Headline: Unleash the Quiet Thrill! TDR Moto Electric Dirt Bikes. Body: Aussie owned and built for adventure! Explore the tracks with our eco-friendly electric dirt bikes. Less noise, less fuss, pure fun for the whole family. Shop now and electrify your ride! #TDRMoto #ElectricDirtBike #AussieAdventure
• •Headline: Your Little Rider's First Big Adventure Starts Here! Body: Get your kids outdoors with TDR Moto's range of youth electric dirt bikes! Safe, durable, and heaps of fun. We're a family business passionate about creating smiles. Check out our easy finance options! #TDRelectricKids #FamilyFun #SafeRiding
• •Headline: Quality Gear Without the Premium Price Tag. That’s TDR Moto. Body: From electric bikes to essential parts and cool apparel, TDR Moto delivers top-notch gear straight to you. As one of Australia's biggest bike importers, we cut out the middleman to save you more. Ride smarter, not harder! #TDRValue #MotoGear #AffordableQuality
• •Headline: Got Questions About Going Electric? We're Here to Help! Body: The TDR Moto team are e-bike enthusiasts! Visit our Sydney showroom or browse our blog for tips, tricks, and all you need to know about the future of dirt biking. Passionate service, expert advice. #TDRCommunity #ElectricExperts #RideWithUs
• •Headline: Weekend Plans? Sorted. TDR Moto – Powering Your Freedom. Body: Whether it's hitting the trails or backyard fun, TDR Moto electric bikes offer the perfect escape. Australian owned, family-run, and dedicated to your next adventure. What are you waiting for? #TDROutdoors #ElectricAdventure #RideFree