Brand Tone

Enthusiastic & Passionate, Community-Focused & Engaging, Approachable & Friendly, Knowledgeable & Reliable, Playful

Brand Values

• •Community: Fostering a sense of belonging among TCG collectors and players.
• •Passion: A genuine love for trading card games and the hobby.
• •Customer Focus: Providing good service, a wide selection, and engaging experiences.
• •Trust & Reliability: Ensuring authentic products and fair dealings, especially important in a market with counterfeit concerns. Live box breaks contribute to this.
• •Accessibility: Offering both a physical store and a comprehensive online shop, catering to a broader audience. They also cater to various popular TCGs.

Best Practices

• •Embrace Enthusiasm: Always write with genuine excitement for the products and the hobby. Use exclamation points appropriately and convey a sense of fun.
• •Use Community-Centric Language: Incorporate terms like "TCG Family," "fellow collectors," "join us," and "we" to foster a sense of belonging. Actively encourage interaction.
• •Stay Approachable and Clear: Avoid overly technical jargon unless speaking to a very niche, advanced audience. Keep sentences relatively concise and easy to understand, even when discussing specific game mechanics or products.
• •Highlight Shared Passion: Connect with the audience by referencing shared experiences – the thrill of a rare pull, the excitement of a new set release, the fun of a game night.
• •Be Visually Consistent with Tone: Ensure that the visuals (product photos, event pictures, video style) accompanying the copy match the enthusiastic, community-focused, and playful tone. The imagery should reinforce the message.

Social Perception

Positive, Specialist Retailer, Engaged with the Community, Fair (Generally)

Copy Examples

• •🔥 JUST LANDED! 🔥 Get your hands on the LATEST Pokémon TCG: [Set Name] booster packs and boxes! We've been waiting for this one, and the pulls are looking EPIC! 🤩 Come join the TCG Brothers family and catch 'em all! Link in bio to shop now, or visit us in Veenendaal! #TCGBrothers #PokémonTCG #NewRelease #CardGame #Collectibles #GotToGetThemAll
• •Can we pull the charmer?! 🤞 Watch us rip into the new [Set Name]! What's your chase card from this set? Let us know in the comments! 👇 Full unboxing chaos happening now at TCG Brothers! #TCGUnboxing #PackBattle #RareCard #CollectorLife #TCGBrothersNL @[RelevantTCGTikTokAccount]
• •LEVEL UP YOUR COLLECTION! 🎉 Our [Sale Event Name, e.g., Summer Stunner] Sale is ON NOW! Score amazing deals on Pokémon, Magic, Yu-Gi-Oh! and more. Don't miss out – your next legendary card awaits! Shop TCG Brothers today!
• •Calling all trainers and duelists! 📣 Join us this Saturday at TCG Brothers in Veenendaal for our [TCG Name] Tournament! Friendly battles, awesome prizes, and a whole lot of TCG fun. Whether you're a seasoned pro or just starting, come be part of the community! Sign-ups in-store or DM us! #TCGEvent #CardTournament #PokemonCommunity #YuGiOhDuel #MagicTheGathering #TCGBrothers
• •Hey TCG Family! This week, we're shouting out [Customer Name/Instagram Handle] for their incredible [Collection/Pull] shared with #TCGBrothers! We LOVE seeing your passion. Keep sharing your moments! Want to get featured? Tag us and use our hashtag! P.S. Fresh restock on [Popular Product] just hit the shelves!