Brand Tone

Friendly and Approachable, Helpful and Informative, Community-Oriented, Enthusiastic and Passionate, Trustworthy and Professional

Brand Values

• •Customer Satisfaction
• •Quality and Uniqueness
• •Personal Touch
• •Community Engagement
• •Joy of Giving
• •Accessibility

Best Practices

• •Know Your Audience, Speak Their Language: Understand who your customers are and use language that resonates with them – in this case, warm, friendly, and relatable.
• •Emphasize Helpfulness and Enthusiasm: Frame product descriptions and communications around how they benefit the customer or bring joy. Share genuine excitement for your offerings.
• •Incorporate the "Personal Touch": Where appropriate, refer to "the team," use "we" and "us," and engage directly with customers. Make them feel like they're interacting with people, not just a faceless brand.
• •Maintain a Positive and Upbeat Style: Even when addressing issues, aim for a constructive and positive tone. Focus on solutions and customer satisfaction.
• •Be Consistent Across All Channels: Whether it's a website product description, a social media post, an email, or a customer service interaction, the core tone (friendly, helpful, enthusiastic, trustworthy) should remain consistent to build brand recognition and trust. Regularly review content across platforms to ensure alignment.

Social Perception

Positive, Trusted Local Business, Source of Inspiration, Friendly and Welcoming, Efficient and Reliable

Copy Examples

• •Brighten up any corner with our stunning new collection of ceramic planters! 🌿 Perfect for your leafy friends or as a thoughtful housewarming gift. Pop in-store or tap the pic to shop – we're always here to help you find that perfect piece! #TaylorsOnTheHighStreet #NewArrivals #HomeDecor #GiftIdeas #PlantLove
• •Looking for a little something special? ✨ Enjoy free delivery on all orders over £50 and let us help you send a little joy. Discover unique gifts and homewares, handpicked with love by the Taylors team!
• •💌 A Treat From Taylors: New Goodies & A Little Inspiration Inside!
• •Welcome back to the Taylors blog! With [Season/Occasion] just around the corner, we know finding that just-right gift can be a delightful challenge. That's why we've put together a few of our current favourites that are sure to bring a smile.
• •Hi [Customer Name]! Thanks so much for your lovely comment! We're thrilled you love [product/aspect mentioned]. If you ever need any help choosing your next treasure, just give us a shout – we're always happy to help! 😊