Brand Tone

Passionate & Enthusiastic, Ethical & Conscious, Community-Oriented & Friendly, Authentic & Handmade, Comfort-Focused & Caring

Brand Values

• •Sustainability & Environmental Responsibility
• •Ethical Production & Fair Trade
• •Comfort & Functionality
• •Authenticity & Craftsmanship
• •Community & Connection
• •Originality & Style

Best Practices

• •Emphasize "Handmade in Brazil": Continuously reinforce the authenticity, artisanal quality, and Brazilian origin in product descriptions, social media, and stories.
• •Highlight Eco-Ethical Commitments: Regularly weave in messages about vegan materials, recycled content, fair labor practices, and the Amazon reforestation project (CURUPIRA) to underscore core values.
• •Use Passionate & Evocative Language for Dance: Describe the feeling of wearing Taygras – lightness, flexibility, connection to the floor, freedom of movement – using vibrant and sensory words.
• •Foster a Sense of Community: Address the audience directly, encourage interaction (e.g., asking questions, inviting user-generated content), and use inclusive language like "Taygra family."
• •Maintain Transparency: Be open about production processes (e.g., "70% handmade") and the materials used. If addressing concerns (like support or sizing), do so honestly and helpfully, reinforcing good customer service.

Social Perception

Positive within Dance Communities, Eco-Conscious Choice, Comfortable & Unique, Mixed on Durability/Support for Some, Appreciation for Ethical Stance, Good Customer Service

Copy Examples

• •Headline: Feel the Rhythm, Respect the Earth. Taygra: Dance Freely, Live Consciously. Body: Our handmade Brazilian dance shoes aren't just built for incredible comfort and spin; they're crafted with love for the planet and its people. Made from vegan, recycled materials, every step in Taygra supports fair wages and Amazon reforestation. Join the movement! #TaygraShoes #EcoDance #BrazilianMade
• •Social Media Post: "Unlock your most expressive moves with Taygra! 🤸‍♀️ Lightweight, flexible, and as close to barefoot as it gets. Handcrafted in Brazil with sustainable soul. What dance are you flowing with today? Share your passion! #DanceLife #VeganShoes #SustainableStyle #TaygraComfort"
• •Product Description Snippet: "Experience the Taygra difference: where authentic Brazilian craftsmanship meets eco-innovation. Each pair is lovingly handmade, using recycled and vegan materials, because we believe in performance that doesn’t cost the Earth. Light on your feet, light on the planet."
• •Email Subject: Step Into Comfort, Step Up For Change with Taygra! Body: Ready for dance shoes that feel amazing *and* do good? Taygra offers unparalleled flexibility and a connection to the floor, all while championing ethical production and a greener Amazon. Discover your perfect pair and dance with purpose.
• •Ad Copy for Dance Communities: "Zouk, Salsa, Capoeira Lovers! Elevate your dance with Taygra. Our iconic Brazilian-made sneakers offer the ultimate in flexibility and floor feel, crafted ethically from vegan and recycled materials. Feel the difference. Dance the change. #TaygraWorld #MadeForMovement #EthicalFashion"