Brand Tone

Friendly, personal, and empowering; approachable and conversational; confident and passionate; curious about customer interaction.

Brand Values

• •Individuality and Uniqueness
• •Quality and Craftsmanship
• •Versatility and Practicality
• •Customer Connection

Best Practices

• •Always Address the Customer Directly: Use "You" and "Your" ("Tu," "Tavo") to maintain the personal, one-on-one conversational style. Frame copy around how the product fits into her life.
• •Tell the Story Behind the Product: Never just sell a bag; sell its origin. Remind customers that the products are from small, often female-led, Czech workshops. This reinforces the values of uniqueness and craftsmanship.
• •Ask Questions and Invite Interaction: End social media posts and even product descriptions with questions. This fosters community, makes the brand feel approachable, and reinforces the value of customer connection.
• •Use Empowering and Confident Language: Write copy that is positive and inspiring. Connect the products to the customer's own strength, confidence, and individuality, just as the website does with the story of the protestor's handbag.
• •Highlight Versatility and Smart Design: Go beyond aesthetics to explain the functional benefits of the products. Detail how a bag can be transformed or how its pockets are designed for a modern lifestyle, proving that Tavo Tu understands the practical needs of its customers.

Social Perception

The public perception of Tavo Tu is generally positive among those who have encountered it, viewing it as a source for stylish, unique, and high-quality accessories, often considered a worthy gift. There is an absence of negative public reviews.

Copy Examples

• •Your day is anything but one-note. Why should your bag be? ✨ Meet the bag that keeps up with you—from morning coffee run as a backpack to evening outing as a chic shoulder bag. Crafted in a small Czech workshop, its smart design is made for your life in motion. How would you wear it first? #tavotubags #versatilestyle #uniquebags
• •Tired of seeing the same bag everywhere? So were we. That's why we went to the heart of the Czech Republic to find these treasures. ❤️ Each bag is made in small batches, with a story and a soul. Choose a bag that’s as original as you are. Discover the collection at www.tavotu.lt.
• •More Than a Bag. It's Your Signature. Small-batch, handcrafted leather goods from Czech artisans, curated for the woman who defines her own style.
• •Hi [Customer Name], We believe style is personal. It’s in the little details that make you, you. That's why we don't do mass-produced. Our latest collection of leather and vegan leather bags comes from female-led workshops in the Czech Republic, where quality and character are stitched into every piece. Find the one that speaks to you before it's gone.
• •Who said practical can't be playful? These vibrant cosmetic bags from 'Dara bags' are designed to bring a smile to your face every time you reach for your essentials. Perfect for your everyday makeup or for organizing your suitcase on your next adventure. Which color is calling your name? Let us know! We genuinely love to see how you make our finds a part of your world. #tavotubags