Brand Tone

Edgy & Rebellious, Playful & Humorous, Authentic & Relatable, Community-Focused & Appreciative, Confident & Bold

Brand Values

• •Self-Expression & Individuality
• •Authenticity
• •Community
• •Boldness & Fearlessness
• •Fun & Enjoyment

Best Practices

• •Embrace the "Chaotic Good": Consistently use language that is a bit rebellious, playful, and doesn't take itself too seriously, while still being approachable and "friendly."
• •Visual-Verbal Harmony: Ensure the edgy, "smoke and ink" yet sometimes "soft pinks" visual elements on social media and the website are directly reflected in the copy's vocabulary and sentence structure.
• •Use "I" and "my" where appropriate, maintaining the "friendly chaotic neighborhood biker" voice.
• •Respond to followers in a way that reinforces the brand's personality.
• •"No Apologies" Consistency: From product descriptions to social media posts to any "About Us" sections, ensure the core message of boldness, rule-breaking, and unapologetic self-expression is consistently woven in.

Social Perception

Engaged Community, Entertaining Persona, Supportive Fanbase, Niche Appeal

Copy Examples

• •"Soft pinks and bows on the surface, but all smoke, ink, and attitude underneath."
• •"No apologies."
• •"Friendly chaotic neighborhood biker."
• •TikTok videos showcasing a biker persona engaging with trends and sharing relatable content.
• •"Bold, the heartbreaker, the ones who don't play by the rules"