Tono de Marca

Historic & Authentic, Respectful & Reverent, Welcoming & Inclusive, Artistic & Passionate, Resilient & Enduring, Down-to-Earth & Approachable

Valores de Marca

• •Heritage & Tradition
• •Artistry & Craftsmanship
• •Authenticity
• •Community & Inclusivity
• •Preservation
• •Storytelling

Mejores Prácticas

• •Embrace Your Heritage: Always weave in elements of your rich history (since 1884, world's oldest, Nyhavn 17, King Frederik IX) to reinforce authenticity and legacy.
• •Speak with Respect and Passion: Convey a deep respect for the art of tattooing and a passion for creating unique, quality work. Highlight the skill of your artists.
• •Maintain a Welcoming and Inclusive Voice: Even when talking about your legendary status, ensure the tone is approachable and invites everyone to be part of the Tattoo Ole story.
• •Tell Stories, Don't Just Sell: Use anecdotes, historical references, and the idea of personal narratives to connect with your audience on an emotional level. Frame getting a tattoo or buying merchandise as becoming part of a larger story.
• •Be Authentic and Resilient: Your fight to preserve the shop is part of your story. Don't shy away from showcasing this resilience, as it adds to your authenticity and the value customers place on your brand.

Percepción Social

Iconic Landmark, Culturally Significant, Respected & Admired, Authentic Experience, Friendly & Professional, A "Must-Visit" for Tattoo Enthusiasts

Ejemplos de Copy

• •Headline: Wear a Piece of History. Own a Legend. Tattoo Ole - Since 1884. Body: Step into the world's oldest tattoo shop, where every design is infused with over a century of artistry and stories. From sailors to kings, our legacy is etched in ink. Now, it can be part of you. Book your mark on history or explore our heritage apparel.
• •Headline: More Than Ink. It's a Story. Your Story, Woven into Ours. Body: At Tattoo Ole, Nyhavn 17, we don't just create tattoos; we continue a tradition that began in 1884. Our artists blend timeless craftsmanship with your unique vision. Come share your story, and let's make it legendary.
• •Headline: The Original. Still Inking. Still Inspiring. Body: For generations, Tattoo Ole has been the heart of Copenhagen's tattoo culture. We've seen fads come and go, but true artistry endures. Experience the authentic spirit of tattooing in the place where Danish ink history was made.
• •Headline: From Nyhavn's Rough Tides to Royal Ink. The Enduring Spirit of Tattoo Ole. Body: We’ve inked the daring and the distinguished since 1884. Tattoo Ole stands as a testament to the enduring power of self-expression. Discover the craft, the history, and the community that make us a living legend.
• •Headline: Not Just a Tattoo Shop. A Cultural Anchor. Preserving Art, One Tattoo at a Time. Body: Proudly the world's oldest, Tattoo Ole is more than a studio; it's a cherished piece of Copenhagen's soul, declared worthy of preservation. Join our family and carry forward a legacy of authentic expression.