Brand Tone

Professional & Knowledgeable, Caring & Supportive, Modern & Clean, Trustworthy & Transparent, Community-Oriented

Brand Values

• •Quality & Efficacy
• •Skin Health & Safety
• •Ethical Practices
• •Customer Satisfaction
• •Passion for Tattoos

Best Practices

• •Prioritize 'Care' and 'Protection': Consistently use words that convey support, healing, safety, and preservation of tattoo art (e.g., 'soothe,' 'nourish,' 'protect,' 'heal,' 'vibrant,' 'gentle,' 'effective').
• •Highlight Expertise & Quality: Subtly weave in references to 'medical specialists,' 'dermatologically tested,' 'quality ingredients,' and the science behind the products without being overly clinical. This builds trust and authority.
• •Maintain a Clean & Modern Voice: Keep language clear, concise, and straightforward. Avoid overly complex jargon. The tone should feel contemporary and accessible, much like the product packaging and website design.
• •Emphasize Ethical Values: Regularly mention '100% vegan' and 'cruelty-free' in product descriptions and marketing materials, as this is a key differentiator and resonates with a growing consumer segment.
• •Engage with the Tattoo Community Authentically: When addressing tattoo artists or enthusiasts, use language that shows genuine understanding and passion for tattoo culture. Share user-generated content (with permission) and celebrate the art form.

Social Perception

Positive, Trusted for Aftercare, Good for Sensitive Skin, Associated with Quality Ingredients

Copy Examples

• •Headline: Heal Smarter, Not Harder. Trust Your Ink to TattooMed. Body: Your new tattoo is a masterpiece. Give it the medically-backed care it deserves. Our dermatologically tested, vegan formulas ensure vibrant healing and lasting beauty. Experience the TattooMed difference.
• •Social Media Post: Fresh ink? We've got you covered. ✨ TattooMed's After Tattoo cream, enriched with Panthenol, soothes, protects, and accelerates healing. Keep your art looking its best from day one. #TattooMed #TattooCare #HealYourInk #VeganSkincare
• •Product Description Snippet (for a sun protection product): Vibrant Ink, Protected Skin. Don't let the sun fade your story. TattooMed Sun Protection offers broad-spectrum defense, specifically formulated to shield your tattoos and keep colors brilliant. Lightweight, non-greasy, and 100% vegan.
• •Email Subject Line: Give Your Tattoo the Expert Care It Craves. Email Body Preview: Developed by specialists, loved by artists. Discover TattooMed’s range of 100% vegan aftercare for a flawless healing journey and tattoos that stay vibrant for years to come.
• •Banner Ad Copy: TattooMed: Medical Expertise. Artistic Passion. Uncompromising Care. Protect your investment. Heal beautifully.