Brand Tone

Friendly, Approachable, Personal, Heartfelt, Playful, Humorous, Community-Oriented, Authentic, Expressive

Brand Values

• •Family and Relationships
• •Personalization and Uniqueness
• •Quality
• •Creativity
• •Customer Satisfaction
• •Identity and Self-Expression
• •Legacy and Respect

Best Practices

• •Embrace 'Us' not 'Them': Use inclusive language. Refer to your customers as part of the 'TATO Banda' or community. Use 'we' and 'you' to create a direct, personal connection.
• •Keep it Real and Relatable: Share genuine customer stories (with permission) and use everyday language that resonates with your audience. Avoid overly corporate or stiff jargon. Authenticity is key to their stated values.
• •Focus on the Feeling, Not Just the Feature: Highlight the emotional benefit of the products – the joy of giving a personalized gift, the pride in wearing something that expresses identity, the warmth of family connections.
• •Inject Personality: Don't be afraid to be a little playful, warm, or even witty where appropriate, aligning with the 'live life loud' ethos. Let the passion for creativity and connection shine through.
• •Consistency Across Channels: Ensure the tone of voice is consistent from the website product descriptions to social media captions and customer service interactions. Create simple brand voice guidelines if multiple people are handling communications.

Social Perception

Positive, Gift-Focused, Reliable, Community Builder

Copy Examples

• •For a Father's Day T-shirt: 'More than just a 'dad.' He's a legend, a guide, your first hero. This Father's Day, give him something as unique as his story. Personalize the 'Legendary Dad' tee and watch his face light up! #TATOlove #BestDadEver #FathersDayGift'
• •For a Custom Mug for Mom: 'Coffee just tastes better when it's sipped from a mug full of love. Design a special mug for the Mami who does it all. Your words, her smile. That's the TATO Banda way. #MothersLove #CustomGift #TATOsi'
• •Instagram Post showing a customer wearing a personalized hoodie: 'Wear your story, loud and proud! 🔥 @[CustomerTag] rocking their custom TATO Banda hoodie like a true original. What story will your TATO gear tell? Link in bio to create yours! #TATOStyle #BeAuthentic #PersonalizedFashion'
• •General Brand Post (Facebook/Instagram): 'It's not just about clothes or gifts. It's about connection, laughter, and those little moments that mean everything. At TATO Banda, we're here to help you celebrate the special people in your life, one unique creation at a time. Join the Banda! #TATOBanda #MakingMemories #PersonalizedWithLove'
• •TikTok Video promoting a new design for grandparents: 'Grandparents: a little bit parent, a little bit teacher, and a whole lot of love! ❤️ Surprise Babi & Dedi with our new 'Grandparent Goals' collection. Because the best stories are shared with family. #GrandparentLove #TATOgifts #FamilyFirst #TikTokMadeMeBuyIt'