Brand Tone

Individualistic, Bold, Humorous (on TikTok), Slightly Edgy/Rebellious

Brand Values

• •Individuality
• •Boldness
• •Humor
• •Quality
• •Comfort
• •Sustainability
• •Artistic Design

Best Practices

• •Use informal and engaging language, especially on TikTok.
• •Incorporate humor where appropriate, aligning with the brand's TikTok presence.
• •Highlight the unique and artistic aspects of the designs.
• •Emphasize quality, comfort, and sustainability in product descriptions.
• •Incorporate some Portuguese phrases to connect with the brand's potential origin market, but ensure accessibility for a broader audience.

Social Perception

A brand that celebrates individuality, boldness, and unique style. Perceived as humorous and slightly edgy, with a focus on quality and sustainability.

Copy Examples

• •Express your unique style with Tatoni. Dare to be different.
• •Tatoni: For those who live without limits and face life in a unique way.
• •Step into the street with Tatoni's Vida Loka Callejera collection.
• •Quality, comfort, and sustainability combined in every Tatoni design.
• •Check out our latest t-shirt and hoodie designs on TikTok. You are LEGENDS.