Brand Tone

Serene and Mindful, Elegant and Sophisticated, Informative and Gentle, Nature-Inspired

Brand Values

• •Sustainability and Environmental Responsibility
• •Comfort and Freedom
• •Conscious Minimalism/Conscious Consumption
• •Quality and Durability
• •Harmony with Nature
• •Elegance and Style

Best Practices

• •Emphasize "Nature" and "Natural": Consistently use words like "natural," "organic," "eco-friendly," "sustainable," "linen," "viscose," "breathable," and "harmony with nature" to reinforce the core value.
• •Highlight "Comfort" and "Freedom": Use language that evokes ease, fluidity, movement, and gentle wearability, linking back to the Japanese design influence.
• •Think "serene," "mindful," "understated," "graceful."
• •Educate Gently: Use blog posts and product descriptions to inform customers about the benefits of natural fabrics, Japanese design philosophy, and conscious consumption without being preachy.
• •Focus on "Conscious Choice": Frame purchasing Tati clothing not just as a transaction but as a mindful decision that aligns with values of sustainability and well-being.

Social Perception

A brand that merges Japanese design with natural fabrics to create clothing offering comfort and freedom of movement, emphasizing eco-friendly practices and conscious consumption.

Copy Examples

• •Experience the radiant combination of elegance and comfort with our new linen collection.
• •Discover the refined blend of elegance and ease in our consciously crafted designs.
• •Embrace understated charm and effortless style with our versatile natural fabric pieces.
• •Welcome to Tati News, where we explore the beauty and benefits of sustainable fashion.
• •Dress in harmony with nature, choose Tati.