Brand Tone

Friendly, Professional, and Community-Focused

Brand Values

• •Community
• •Expertise and Quality
• •Sustainability
• •Customer-Centric Service
• •Passion

Best Practices

• •Always Lead with "Local" and "Tasmanian": Rooting the brand in its specific geographical location is its greatest strength. Every piece of copy should, where possible, reinforce this connection to the community and landscape of Tasmania.
• •Balance "Friendly" with "Expert": Use a conversational and approachable tone ("we're here to help," "come in for a chat") but always back it up with facts that build authority (e.g., "16 years of experience," "fully trained technicians," "specialist advice").
• •Highlight the "Why" (Values): Don't just sell products; sell the mission. Weave the values of sustainability, community, and freedom into your copy. Instead of "Buy this e-scooter," try "Reduce your carbon footprint on your daily commute with our new e-scooter."
• •Tell Customer Stories: Use testimonials and real-world examples in your marketing. Sharing stories—like helping a person with a disability gain mobility or a farmer improve efficiency—is powerful and perfectly aligns with the brand's community-focused values.
• •Maintain a Consistent Voice Across All Platforms: Even without a major social media presence, the tone on the website, in emails, in advertisements, and in-store signage should be uniform. Create a simple brand voice guide that emphasizes being helpful, expert, local, and passionate.

Social Perception

The public perception of Tas Electric Vehicles is that of a reliable, trusted, and pioneering local specialist. They are seen as a cornerstone of the e-bike community in Northern Tasmania. The move to a larger, more prominent showroom signifies growth and success, reinforcing their image as a stable and serious business. Customers and the community likely view them as the go-to experts for e-bikes, valued for their hands-on service and long-term commitment, distinguishing them from larger, impersonal online retailers. Their work with e-trikes for farm use and mobility for the disabled also generates significant goodwill.

Copy Examples

• •Facebook/Instagram Ad (Community Focus): Image: A smiling customer on an e-bike with a scenic Tasmanian backdrop. Text: From the Tamar River trails to your daily Hobart commute, find your perfect ride with Tasmania's local e-bike experts. As a family-owned business, we’re here to help you experience the freedom and fun of electric. Visit us in Launceston for a test ride! #TasElectric #EBikeTasmania #ShopLocalHobart
• •Google Search Ad (Expertise Focus): Headline: Tas Electric Vehicles - E-Bike Sales & Service. Description: Your local EV experts in Launceston. 16 years of experience. Top brands like SUPER73 & NCM. Book a test ride or service today and join the e-revolution!
• •Website Banner (Sustainability Focus): Image: A clean, green image of an e-scooter parked near a recognizable Tasmanian landmark. Text: Ride Clean, Ride Tasmanian. Explore our beautiful island with zero emissions. Discover our range of electric bikes and scooters and do your part for a greener Tassie.
• •Promotional Email (Service Focus): Subject: Is Your E-Bike Ready for Spring in Tasmania? Body: Hi [Customer Name], The seasons are changing! Get your e-bike in peak condition with a professional service from our expert team. As Tasmania's original e-bike specialists, we ensure your ride is safe, smooth, and ready for adventure. Book your service online today.
• •Newspaper/Local Magazine Ad (Trust Focus): Image: A picture of the owner, John, helping a customer in the showroom. Text: Not just a store, we're your neighbours. For over 16 years, Tas Electric Vehicles has been proudly serving the Tasmanian community. We don't just sell e-bikes; we build relationships. Come in for a chat and find out why we're Tasmania's most trusted name in e-mobility.