Brand Tone

Elegant and Aspirational, Helpful and Customer-Oriented, Modern and Stylish, Trustworthy and Quality-Focused, Promotional yet Refined.

Brand Values

• •Quality
• •Elegance & Style
• •Customer Satisfaction
• •French Identity & Craftsmanship (Design)
• •Comfort
• •Durability & Responsibility

Best Practices

• •Emphasize Elegance and Quality in Language: Consistently use sophisticated and descriptive adjectives (e.g., "sublime," "refined," "meticulously crafted," "durable"). Avoid overly casual slang or jargon.
• •Maintain a Helpful and Advisory Stance: Integrate advice and guidance into product descriptions where appropriate. Ensure customer service interactions are polite, thorough, and reflect expertise. Use phrases that show you're there to assist (e.g., "Let us help you find...", "For a perfect fit...").
• •Showcase French Design and Quality Assurance: Subtly weave in the "designed in Paris" or "French company" aspect to build trust and a sense of premium quality. Highlight certifications like OEKO-TEX® consistently.
• •Visual Consistency: Ensure all imagery (website, social media, ads) aligns with the modern, chic, and elegant tone. High-quality photography showcasing rugs in well-styled home environments is key.
• •Balance Promotion with Sophistication: When announcing sales or offers, maintain the elegant tone. Instead of aggressive sales language, frame promotions as opportunities to acquire quality and style (e.g., "An invitation to enhance your home," "Discover timeless pieces at a special value").

Social Perception

Positive for Product & Service, Concerns about Packaging/Initial Product State, Trusted Retailer, Responsive Customer Service (Claimed)

Copy Examples

• •Headline: Elevate Your Home with Parisian Elegance. Body: Discover Tapiséo's curated collection of modern rugs, designed in our Paris workshop. Experience the perfect blend of style, comfort, and lasting quality. OEKO-TEX® certified for a healthier home. Shop now for express 24/48h delivery.
• •Headline: Find Your Perfect Rug. Effortlessly. Body: Unsure which rug suits your space? Explore our expert advice in "NOS CONSEILS TAPIS" or chat with our dedicated French customer service. At Tapiséo, we're here to help you create a home you love.
• •Headline: Softness Underfoot, Style in Every Thread. Body: Indulge in the luxurious comfort of a Tapiséo rug. Our collection combines chic, timeless designs with durable materials, transforming any room into a cozy and elegant sanctuary. Fast, careful delivery, rolled to perfection.
• •Headline: Limited Time: Add a Touch of Chic for Less! Body: Refresh your interior with our exquisite rugs, now with a special discount! Maison Tapiséo brings you modern designs and sustainable quality. Don't miss out – elevate your décor today with fast shipping.
• •Headline: Designed in Paris, Delivered to Your Doorstep. Body: Experience the Tapiséo difference: quality rugs, thoughtfully designed in France and OEKO-TEX® certified. We ensure every rug arrives quickly and crease-free, ready to beautify your home.