Brand Tone

Professional & Expert, Supportive & Educational, Quality-Driven & Confident, Friendly & Accessible

Brand Values

• •Quality
• •Innovation & Trends
• •Education & Empowerment
• •Customer Focus & Service
• •Professionalism

Best Practices

• •Prioritize Quality and Performance: Always highlight the superior quality, durability, and professional-grade nature of the products. Use strong, confident language when describing product benefits.
• •Educate and Inform: Provide valuable information, tips, and insights. Position the brand as an expert resource, whether talking about product application, new techniques, or ingredient benefits (like HEMA-free).
• •Foster Community and Support: Use inclusive language that speaks to nail professionals as peers and partners. Emphasize the availability of support, training, and a shared passion for nail artistry.
• •Showcase Expertise: Reference Tanya Savchenko's expertise and the professional team behind the brand. This builds trust and reinforces the professional image.
• •Maintain Professionalism with a Touch of Warmth: While the primary audience is professional, inject a friendly and approachable tone, especially in customer service interactions and community engagement, reflecting the warm welcome noted in reviews.

Social Perception

Highly Regarded for Product Quality, Trusted Resource, Supportive Community, Positive Customer Experience, Go-To Brand

Copy Examples

• •Headline: Elevate Your Artistry with TS Nails Professional Systems. Body: Discover the superior quality and lasting results that define Tanya Savchenko. Our meticulously formulated gels, acrygels, and extensive color palettes are designed for the discerning nail professional. Achieve flawless application and unparalleled durability, every time. #TSNails #ProfessionalNails #NailArtistry #QualityProducts
• •Headline: Unlock Your Potential: Master the Latest Nail Techniques with TS Academy. Body: Whether you're starting your journey or perfecting your craft, Tanya Savchenko's expert-led training provides the skills you need to excel. Join our supportive community and learn from the best. #TSAcademy #NailEducation #NailTechnician #ProfessionalDevelopment
• •Headline: The Choice of Professionals: Experience the TS Nails Difference. Body: Don't settle for less. Our HEMA/TPO-free options and innovative product lines are trusted by leading nail stylists for their exceptional performance and vibrant, long-lasting color. Quality you can feel, results your clients will love. #TanyaSavchenkoNails #ProNailCare #HEMAFree #TrustedByPros
• •Headline: Your Vision, Our Support: Creating Stunning Nails Together. Body: At Tanya Savchenko Nails, we're more than just a supplier; we're your partner in creativity. With an extensive range of nail art supplies and the highest quality base products, your imagination is the only limit. Need advice? Our expert team is always here to help! #NailArtSupplies #CreativeNails #TSNailsSupport #NailCommunity
• •Headline: Consistent Quality, Dazzling Results. That's the TS Promise. Body: From our richly pigmented gel polishes to our easy-to-work-with builder gels, every Tanya Savchenko product is crafted for excellence. Join the thousands of satisfied nail professionals who rely on TS Nails for breathtaking, durable manicures. #TSPromise #QualityNails #GelPolish #BuilderGel #NailPerfection