Brand Tone

Enthusiastic, Passionate, Collector-Focused, Community-Oriented, Direct, Informative, Approachable, Visually Driven

Brand Values

• •Specialization/Niche Focus
• •Authenticity (implied)
• •Collector Satisfaction
• •Accessibility
• •Passion for the Hobby

Best Practices

• •Know Your Audience: Always write with the collector in mind. Use language, references (players, teams, card types), and a level of enthusiasm that resonates with hobbyists.
• •Embrace the "Collector Lingo": Incorporate terms like "grail," "pulls," "hits," "rookies," "parallels," "sealed wax," "slabbed," etc., where appropriate, to show you're part of the community.
• •Be Visually Descriptive: Trading cards are visual. Use copy that complements the imagery and highlights the aesthetic appeal, rarity, or significance of the cards.
• •Maintain Enthusiasm and Passion: Let your genuine love for the hobby shine through in your wording. Use exclamation points judiciously, and convey excitement for new releases or big finds.
• •Stay Direct and Clear, Especially for Transactions: While enthusiasm is key, ensure that product information, pricing, and shipping details are always clear, concise, and easy to understand to build trust and facilitate sales. Use the approachable "Laura and Nicolas" persona where fitting, like in customer service interactions or about us sections.

Social Perception

Emerging Specialist, Enthusiast Hub (potential), Reliable Source (goal)

Copy Examples

• •Website Banner/Social Media Post: "Fuel Your Passion! 🔥 Discover the latest NBA, NFL, & MLB card releases right here. Your next prized possession awaits at Tanteo Cartes & Collections!"
• •Product Description (e.g., for a new Panini Prizm box): "The Hunt is On! 🎯 Unleash the thrill with the new Panini Prizm Basketball Blaster Box. Chase rare parallels and iconic rookies. Add it to your collection today and own a piece of the game!"
• •Instagram Caption for an Unboxing Video: "Fresh pulls! 🤩 Just cracked open a [Product Name] box and you won't BELIEVE what we found! Check the vid & tell us your chase card in the comments! #SportsCards #Collectibles #TheHobby #[SpecificSport]"
• •Facebook Ad Targeting Collectors: "Calling All Collectors in France! 🇫🇷 Tanteo Cartes & Collections is your new go-to for sealed sports card boxes, packs, and essential supplies. Shop now and get your grail cards delivered to your door!"
• •Email Subject Line for a Newsletter: "🚀 New Arrivals & Hot Grails at Tanteo Collections This Week!"