Brand Tone

Confident & Passionate, Stylish & Contemporary, Functional & Reliable, Conscious & Responsible, Approachable & Honest

Brand Values

• •Sustainability & Durability
• •Quality & Craftsmanship
• •Functional Design
• •Style & Timelessness
• •Honesty & Integrity
• •Heritage & Environment
• •Ethical Responsibility

Best Practices

• •Lead with Values: Always weave in core values like sustainability, quality, and functionality naturally within the copy. For example, instead of just saying "waterproof," explain *why* it's exceptionally waterproof (quality materials, taped seams) and link it to durability.
• •Embrace Basque Heritage Authentically: Subtly reference the brand's origins (e.g., "Inspired by the resilience of the Basque coast") to add depth and authenticity, without overdoing it.
• •Balance Style and Performance: Ensure copy reflects both the aesthetic appeal (colorful, contemporary, timeless) and the practical benefits (waterproof, windproof, breathable, durable). Use evocative language for style and clear, benefit-driven language for performance.
• •Maintain a Confident yet Approachable Voice: Be confident in the product's quality and the brand's mission, but maintain an open, honest, and customer-focused tone in all communications, including responses to queries or feedback.
• •Use Consistent Terminology: Stick to established brand phrases like "durability is sustainability," "functional style," "honest products," and clearly define features like "Tantä Recycled" to build recognition and reinforce brand identity.

Social Perception

Positive Overall: Generally viewed as a high-quality, stylish, and sustainable rainwear brand. Customers appreciate the design, functionality, and the brand's ethical stance. Valued for Style and Function: Seen as a brand that successfully merges fashion with practicality in the rainwear category. Growing Reputation: Increasingly recognized and stocked by boutiques internationally, indicating a positive trajectory and acceptance. Areas for Attention: While largely positive, isolated customer service issues and sizing inconsistencies (particularly for international markets) have been noted and should be monitored.

Copy Examples

• •Headline: Don't Just Endure the Rain. Embrace It. Body: Tantä Rainwear: Where Basque heritage meets modern style and sustainable design. Our 100% waterproof, PETA-approved vegan coats are crafted to last, keeping you vibrant and dry, whatever the forecast. #TantaStyle #SustainableFashion #RainOrShine
• •Headline: Beyond the Downpour: Rainwear Reimagined. Body: Tired of sacrificing style for dryness? At Tantä, we believe in "durability is sustainability." Discover our collection of timeless, colorful raincoats made with recycled materials and a passion for quality. Feel good, look great, stay protected. #WaterproofAndChic #SlowFashionMovement #TantaRainwear
• •Headline: Crafted in the Basque Country. Designed for Your World. Body: Inspired by our rainy homeland, Tantä (meaning 'drop') brings you premium rainwear that’s as functional as it is beautiful. From city commutes to countryside adventures, experience the difference quality and conscious craftsmanship make. #FunctionalStyle #MadeToLast #EthicallyMade
• •Headline: Color Your Rainy Days. Consciously. Body: Brighten up any gloomy day with Tantä’s vibrant rainwear. Our Oeko-Tex certified, 100% vegan collection is a testament to our love for the planet and our commitment to you. Stay dry, stylishly and sustainably. #EcoFriendlyFashion #ColorfulProtection #TantaCares
• •Headline: The Art of Staying Dry. The Science of Staying True. Body: Tantä Rainwear offers more than just protection; we offer honest products born from 30 years of expertise. High-quality, durable, and designed with timeless appeal – because what you wear should reflect your values. #HeritageInspired #QualityRainwear #WearYourValues