Brand Tone

The brand tone blends directness, realism, discretion, and a touch of playfulness, especially on social media. It also aims to be supportive and normalizing regarding sexual wellness.

Brand Values

• •Quality and Realism
• •Customer Satisfaction
• •Discretion
• •Openness/Normalization (emerging)
• •Value (via discounts)

Best Practices

• •Emphasize Quality and Realism Consistently: Across all platforms, highlight the superior materials (TPE) and lifelike details that are core to the brand's appeal. This reinforces trust and justifies the premium nature of the products.
• •Maintain Discretion in Transactional Communication: While social media can be more playful, all communication regarding purchase, shipping, and customer service should be professional and emphasize privacy.
• •Balance Playfulness with Respect: On social media, especially TikTok, while humor and engagement are good, ensure the tone remains respectful of the product's nature and the customers' interests. Avoid overly crude or alienating language.
• •Be Informative and Supportive: Provide clear information about product care, use, and the benefits of the materials. When addressing broader topics like sexual wellness, do so in a supportive and non-judgmental way.
• •Use Consistent Terminology: Employ uniform terms when describing products, features, and materials across the website, social media, and customer communications to build brand recognition and clarity.

Social Perception

The social perception is mixed, generally positive among users who appreciate the quality and realism. However, it faces scrutiny from some review sites and exists within a niche, sometimes controversial market, though it maintains legitimacy within that market.

Copy Examples

• •Headline: Experience Unmatched Realism. Discover Tantaly. Body: Crafted with premium TPE, our companions offer an incredibly lifelike feel and intricate details. Explore a new dimension of personal pleasure, delivered discreetly to your door.
• •Headline: Your Perfect Companion Awaits. Quality You Can Feel. Body: Tantaly dolls are designed for ultimate satisfaction. From soft skin to realistic features, find the ideal partner for your desires. Quality craftsmanship, undeniable sensations.
• •Headline: Discreet Pleasure, Delivered. Explore Tantaly Today. Body: Indulge your fantasies with confidence. Tantaly offers a curated selection of premium dolls, shipped discreetly with your privacy in mind. Unleash your desires.
• •Headline: Why Settle? Tantaly: Where Realism Meets Fantasy. Body: Don't just dream. Experience it. Our dolls are renowned for their true-to-life design and exceptional quality, providing an immersive experience that’s second to none.
• •Headline: Join the Tantaly Community. Exclusive Offers & Lifelike Companions. Body: Sign up for our VIP list and follow us on social media for special discounts and a peek into the world of Tantaly. Discover the quality and realism that sets us apart.