Brand Tone

Traditional & Heritage-Focused, Quality-Driven & Craft-Oriented, Elegant & Sophisticated, Trustworthy & Reliable, Personal & Gift-Oriented.

Brand Values

• •Quality Craftsmanship
• •Heritage
• •Customer Service
• •Value (Quality for Price)
• •Tradition & Timelessness

Best Practices

• •Emphasize Heritage and Origin: Consistently mention 'Handmade in Sheffield, England' and the company's 1977 establishment to reinforce authenticity and tradition.
• •Use Quality-Centric Language: Incorporate words like 'handcrafted,' 'finest quality,' 'skilled artisans,' 'meticulously crafted,' and 'timeless elegance' to highlight the superior nature of the products.
• •Focus on the Gifting Aspect: Frame products as ideal for special occasions, milestones, and as cherished keepsakes. Use evocative language that speaks to creating memories and traditions.
• •Maintain a Refined and Classic Voice: Avoid overly casual slang or overly trendy jargon. The language should reflect the sophisticated and enduring nature of the pewterware.
• •Showcase Customer Trust and Satisfaction: Subtly weave in elements that build trust, such as mentioning awards, positive review highlights (e.g., 'cherished by customers'), or the longevity of the company, to reinforce reliability and satisfaction.

Social Perception

Positive Reputation for Quality, Seen as a Go-To for Special Gifts, Appreciation for Presentation, Trusted Brand, Associated with British Craftsmanship.

Copy Examples

• •Headline: Crafted in Sheffield. Cherished for a Lifetime. Body: Since 1977, English Pewter Company has been dedicated to the art of handcrafted pewter. Each piece, born in our historic Sheffield workshop, carries a legacy of quality and timeless elegance. Discover a gift that tells a story. Focus: Heritage, Quality, Gifting.
• •Headline: More Than a Gift, It's a Tradition. Body: Mark life’s special moments with the enduring beauty of English pewter. From personalised tankards to exquisite flasks, find a handcrafted treasure that will be passed down through generations. Focus: Emotional Connection, Longevity, Special Occasions.
• •Headline: The Mark of True Craftsmanship. The Heart of British Heritage. Body: Experience the unparalleled quality of authentic English pewter. Every item is meticulously handmade by our skilled artisans in Sheffield, ensuring a standard of excellence that has defined us for over four decades. Focus: Authenticity, Skill, British Pride.
• •Headline: Personalised Pewter: A Touch of Elegance, Uniquely Yours. Body: Make your next gift unforgettable. Our bespoke engraving service allows you to add a personal message, date, or monogram to our handcrafted pewterware, creating a truly one-of-a-kind keepsake. Focus: Personalization, Uniqueness, Premium Gifting.
• •Headline: Timeless Designs, Modern Heirlooms. Body: English Pewter Company blends traditional craftsmanship with classic designs to create pieces that are both beautiful today and treasured tomorrow. Invest in quality that endures. Focus: Design, Investment, Lasting Value.