Brand Tone

Educational & Empowering, Professional & Quality-Focused, Friendly & Approachable, Aspirational & Trendy

Brand Values

• •Education & Skill Development
• •Quality
• •Customer Success & Support
• •Passion for Nails
• •Community & Empowerment

Best Practices

• •Prioritize "You" (The Student/Client): Frame benefits around the customer's growth, success, and experience. Use empowering language that speaks directly to their aspirations (e.g., "your journey," "your skills," "empowering you").
• •Highlight Expertise & Quality, Gently: Talk about high-quality products and expert instruction without being arrogant. Focus on the *results* of this quality (e.g., "long-lasting nails," "in-depth teaching," "confidence in your skills").
• •Maintain a Supportive & Encouraging Voice: Use words like "support," "guide," "master," "unlock," "achieve." Reflect the positive and patient approach often attributed to Tendai in reviews.
• •Be Clear & Informative: When describing courses or products, provide clear, concise information that educates the reader about what they will learn or receive. Avoid overly technical jargon where possible, or explain it simply.
• •Infuse Passion & Enthusiasm: Let the genuine love for nails and teaching shine through. Use enthusiastic yet professional language that conveys excitement for the craft and for helping others succeed.

Social Perception

Highly Positive Customer Reviews, Seen as an Expert Resource, Trusted for Quality, Supportive Mentor, Engaging on Social Media

Copy Examples

• •Headline: Unlock Your Artistry. Master Nail Techniques with Tanaka Nails. Body: Ready to turn your passion for nails into a profession? Our expert-led courses in Perth provide the in-depth skills and ongoing support you need to shine. Enrol today and start your beautiful journey!
• •Headline: Quality Products, Stunning Results. Experience the Tanaka Beauty Difference. Body: From vibrant gel polishes to durable acrylics, we offer only the best for our clients and students. Shop our professional-grade nail supplies or book a service and see the Tanaka Beauty standard.
• •Headline: Your Nail Career Starts Here. Learn from Perth's Best. Body: Dream of becoming a sought-after nail technician? Tendai at Tanaka Nails offers personalised training, empowering you with the confidence and skills to succeed. Join our supportive community!
• •Headline: More Than Just Nails, It's a Craft. Elevate Your Skills with Tanaka. Body: Whether you're a beginner or looking to advance, our comprehensive courses cover everything from fundamentals to the latest trends. We're dedicated to your growth and success in the nail industry.
• •Headline: Feel Confident, Look Fabulous. Nails by Tanaka. Body: Indulge in a luxury nail experience or learn the art yourself! At Tanaka Nails, we're passionate about beautiful, long-lasting nails and empowering you with top-tier education and products.