Brand Tone

Authentic & Genuine, Friendly & Approachable, Passionate & Caring, Informative & Helpful, Earthy & Natural, Trustworthy & Transparent

Brand Values

• •Natural & Pure
• •Effectiveness
• •Handmade Quality & Craftsmanship
• •Sustainability & Eco-consciousness
• •Cruelty-Free & Vegan
• •Customer Well-being
• •Transparency
• •Community

Best Practices

• •Always Lead with Authenticity: Share genuine stories, highlight the handmade process, and let the founder's passion shine through. Avoid overly corporate or generic language.
• •Emphasize Natural & Gentle: Consistently use words like "natural," "pure," "gentle," "plant-based," "handmade," and "nourishing." Explain the benefits of key natural ingredients.
• •Maintain a Friendly & Approachable Voice: Use conversational language, emojis where appropriate (especially on social media), ask questions to engage your audience, and respond warmly to comments and messages. Address your audience directly (e.g., "your skin will thank you").
• •Reinforce Core Values: Regularly weave in mentions of your brand values: vegan, cruelty-free, eco-friendly packaging, small-batch production, and WA-made. This reinforces brand identity and appeals to value-aligned consumers.
• •Educate & Inform Gently: While the tone is friendly, provide valuable information about product benefits, ingredient sourcing (if relevant and simple), and how products fit into a natural lifestyle. Avoid overly technical jargon, keeping explanations clear and accessible.

Social Perception

High-Quality Products, Trustworthy & Ethical, Personal & Relatable, Excellent Customer Service, A Local Gem, Value for Money

Copy Examples

• •Sweat it out, naturally! ✨ Our handmade deodorant is crafted with love and the gentlest plant-based ingredients to keep you feeling fresh and confident all day long. No nasties, just pure, effective goodness for your skin. Ready to make the switch? 🌿 #TallieCo #NaturalDeodorant #HandmadeWithLove #VeganSkincare #EcoFriendly
• •Tired of skincare that irritates? Your sensitive skin deserves the best. At Tallie Co, we lovingly handcraft each product in small batches, using only the purest natural ingredients. Gentle, effective, and kind to your skin and our planet. Discover the Tallie Co difference today. 💚 #SensitiveSkinSolutions #NaturalHealing #BoyanupMade #CrueltyFreeBeauty
• •Nourish Your Body, Naturally. Discover Tallie Co's handmade skin & hair care, lovingly created in Western Australia from the finest vegan and eco-friendly ingredients. Gentle for you, kind to the Earth.
• •From our little workshop in Boyanup to your home, a little bit of nature's magic goes into every jar and bottle. This week, Tahlia has been busy whipping up fresh batches of our best-selling Magnesium Spray – perfect for soothing those tired muscles after a long day! See a sneak peek of the process on our latest blog post and remember why handmade matters. 🌱
• •Indulge your skin in a hug of pure hydration! Our decadent Body Custard is rich in nourishing shea butter and botanical oils, designed to melt into your skin, leaving it soft, supple, and beautifully scented with [e.g., calming lavender and chamomile]. Handmade in small batches, it’s the perfect daily treat your skin will thank you for. Vegan, cruelty-free, and packaged with care for our Earth.