Brand Tone

Empathetic, Supportive, and Straightforward

Brand Values

• •Accessibility & Affordability
• •Empowerment & Independence
• •Ease of Use & Simplicity
• •Customer-Centricity & Support
• •Innovation & Experience

Best Practices

• •Focus on the "Why": Always connect product features back to the core mission of empowering communication and improving lives. Explain why a feature is beneficial (e.g., "Customizable buttons mean they can express their unique thoughts easily").
• •Use Person-First Language: Emphasize the individual, not the disability (e.g., "people with autism" rather than "autistic people," though preferences vary, so understanding the audience is key). This generally aligns with an empathetic and respectful tone.
• •Keep it Clear and Jargon-Free: While the technology is advanced, the explanations should be simple and understandable for everyone, including those who are not tech-savvy or familiar with AAC. Avoid overly clinical or technical terms where simpler alternatives exist.
• •Show, Don't Just Tell, with Empathy: Incorporate genuine testimonials and stories (with permission) to illustrate the impact of the product. This makes the supportive claims more tangible and relatable.
• •Maintain a Helpful and Approachable Voice: Even in technical support copy or FAQs, the tone should remain patient, understanding, and focused on providing solutions. Phrases like "We're here to help" or "Let's walk through this together" can reinforce this.

Social Perception

Customers and users generally perceive TalkTablet as a valuable tool that significantly improves communication for individuals with speech difficulties. Testimonials often express gratitude and highlight the positive changes in users' lives and ability to express themselves. The long history of Gus Communication Devices contributes to a perception of reliability and expertise in the AAC field. Many users appreciate the affordability compared to other AAC devices that often involve navigating complex insurance processes. While many find it easy to use, some new to AAC technology might find the extensive customization options initially a bit overwhelming. However, the availability of tutorials and support is a plus.

Copy Examples

• •Headline: Unlock Their Voice. Unlock Their World. Body: Communication is a fundamental human right. TalkTablet provides an intuitive and affordable way for individuals with autism, aphasia, stroke, and other conditions to express themselves, connect, and thrive. Discover how today.
• •Headline: Finally, an AAC Solution That’s Simple and Supportive. Body: Tired of complex systems and high costs? TalkTablet offers a straightforward path to communication, backed by over 30 years of expertise and lifetime support. Give your loved one the gift of expression without the frustration.
• •Headline: Your Voice Matters. We’re Here to Help You Share It. Body: At TalkTablet, we understand the challenges of living without speech. Our easy-to-use speech tablets and app are designed to empower you, making communication accessible and affordable. Start your journey to clearer expression.
• •Headline: More Than Just an App. It's a Connection. Body: See the joy and confidence grow as your child or loved one finds their voice with TalkTablet. Our customizable solution adapts to their unique needs, fostering independence and deeper connections with family and friends.
• •Headline: Affordable AAC. Powerful Communication. Real Results. Body: Don't let cost be a barrier to communication. TalkTablet delivers a feature-rich AAC experience direct to you, saving you time and money. Join thousands who have found their voice with us.